span.a-size-base.a-color-base{display:inline-block}.mobile-fresh-price{padding-top:10px}#freshAddToCart #quantitySection #quantityText>table{width:auto;margin:initial}#freshAddToCart #quantitySection #quantityText>table td{padding:0}#freshAddToCart #quantitySection #quantityText label{font-weight:400;padding:0;margin-right:.5rem}#freshAddToCart #quantitySection #quantityText #quantityTextInput{width:9rem}#freshAddToCart #quantitySection #quantityText #quantityTextErrors{padding-left:.5rem}#nav-search-keywords{text-overflow:ellipsis}.freshATCChangeOver .a-changeover-inner{border-radius:25px;background:#232F3E;color:#FFF}#afx-atc-changeover{background-color:rgba(255,255,255,.6)}.freshATLChangeOver .a-changeover-inner{border-radius:25px;max-width:180px}.af-bpl-list-dash{width:15px}#fresh-returnless-refund-mob{margin-top:1.3rem!important}.fresh-rr-mob #fresh-returnless-refund-title-mob{vertical-align:middle;border-color:#adb1b8 #a2a6ac #8d9096;text-align:left;text-decoration:none;cursor:pointer;display:block;-webkit-tap-highlight-color:transparent;background:#f3f3f3;border-radius:.3rem;font-family:Arial,sans-serif}.fresh-rr-mob #fresh-returnless-refund-title-mob #fresh-returnless-refund-title-mob-text{font-size:1.6rem!important}.fresh-mob #fresh-returnless-refund-content-mob{vertical-align:middle;border-color:#adb1b8 #a2a6ac #8d9096;text-align:left;text-decoration:none;cursor:pointer;-webkit-tap-highlight-color:transparent;border-radius:.3rem;font-family:Arial,sans-serif;font-size:1.6rem!important;background:#fff}.fresh-mob #fresh-returnless-refund-title-mob:active{color:#e47911}#freshProductTitleGroup .tagLine{font-size:.7rem!important;color:#F90;line-height:1rem!important;text-align:left}#freshProductTitleGroup #logoByLine_feature_div .a-row .a-column.a-span6{padding-right:.6rem;padding-top:2%;padding-bottom:2%;margin-right:0;margin-left:5.5%;width:42.5%;text-align:right!important}#freshProductTitleGroup #logoByLine_feature_div .a-row .a-column.a-span6.a-span-last{float:left;border-left:.1rem solid #f90;margin-left:0rem;border-right:0rem}#freshProductTitleGroup #logoByLine_feature_div .a-row{margin-left:.9rem}#freshProductTitleGroup #logoByLine_feature_div .a-column.a-span6 img{height:3.1rem;width:9.8rem}#freshProductTitleGroup #logoByLine_feature_div::after{display:block;margin-top:1.2rem;margin-bottom:.3rem;border-top:.1rem #e7e7e7 solid;content:'';width:100%;position:relative;left:-3.6rem;padding-right:5rem}#freshProductTitleGroup #logoByLine{height:4rem}#freshProductTitleGroup .tagLine .a-column.a-span12{padding-top:.7rem}#freshProductTitleGroup #logoByLine_feature_div{text-align:center}#freshProductTitleGroup #logoByLine_feature_div.prestigeLogoByline{text-align:center;margin-left:2.2rem}#freshProductTitleGroup #brandByline_feature_div{margin-bottom:0rem}#freshProductTitleGroup .logoByLineApp{margin-right:2.2rem}#freshProductTitleGroup .title-expander:not(.unclamp){display:-webkit-box!important;-webkit-line-clamp:2!important;-webkit-box-orient:vertical!important;overflow:hidden!important;text-overflow:ellipsis!important;cursor:pointer}#freshProductTitleGroup #title.title-expander.unclamp{z-index:11;opacity:1;background:rgba(255,255,255,.9);box-shadow:0 .3rem .6rem #fafafa}#freshProductTitleGroup #expandTitleToggle{height:2rem;right:-2.5rem;bottom:0rem;position:absolute;display:inline-block;width:2rem;background-size:130px 20px}#freshProductTitleGroup #expandTitleEnclosure{position:relative;margin-bottom:0rem}#freshProductTitleGroup #title.title-expander.with-caret{padding-right:2.5rem!important}#freshProductTitleGroup #title.title-expander.unclamp{padding-right:2.5rem!important}#freshProductTitleGroup .title-expander i{display:none}#freshProductTitleGroup .with-caret #expandTitleToggle{background-image:url(https://m.media-amazon.com/images/G/01/AUIClients/FreshDetailPageMobileAssets-expand_icon_title_expander-d6d2d37d739af9e4c3f50ad296d056dec51d24f1._V2_.png)}#freshProductTitleGroup .unclamp #expandTitleToggle{background-image:url(https://m.media-amazon.com/images/G/01/AUIClients/FreshDetailPageMobileAssets-collapse_icon_title_expander-309bc5f11da90964d76ae1fd0ccc714f2979b181._V2_.png)}#fresh-add-on-details-link{color:#0066c0;font-size:1.1rem;line-height:1.5} Therefore, you might face a UX design challenge. #designsystem #ux https://t.co/EW8tkeD0e5 », While taking the uber in delhi, I asked the driver - which is better uber or Ola (India’s local version of uber). The book offers practical advice for validating all that you need towards building a product. .qs-widget-container{font-family:"Amazon Ember",Arial,sans-serif!important;line-height:19px!important}.qs-widget-checkbox-hidden:active+.qs-widget-container{visibility:hidden}.qs-widget-checkbox-hidden:active+.qs-widget-container>.qs-widget-spinner{visibility:visible}.qs-widget-hidden{visibility:hidden}.qs-widget-visible{visibility:visible}.qs-widget-spinner{position:absolute}.qs-widget-table{border-collapse:collapse;table-layout:auto;margin:0!important;border:0;width:auto}.qs-widget-footer-container{border:0;padding:0;text-align:left}.qs-widget-price{font-weight:700}.qs-widget-bottom-sheet-container{font-family:"Amazon 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.qs-widget-b{color:#111;font-weight:700}.qs-widget-summary-container{top:-3px;border-radius:0!important;width:100%!important;border:0!important;max-height:170px}.qs-widget-summary-hr{width:100%;height:0;border:1px;z-index:1}.qs-widget-summary-atc{margin-top:5px;width:100%}.qs-widget-text-input[data-size=base]{width:55px}.qs-widget-text-input[data-size=small],.qs-widget-text-input[data-size=small] [id^=qs-widget-text-input-]{width:55px;height:34px;margin:0;overflow-y:hidden}.qs-widget-summary-disclaimer{height:32px!important;font-size:11px!important}.qs-widget-bottom-sheet-small-text{font-size:13px!important}.qs-widget-summary-atc{height:47px!important}.qs-widget-summary-atc-native{font-size:16px!important}.qs-widget-bottom-sheet-table-td-fixed-padding{padding:2px 4px}.qs-widget-bottom-sheet-summary-price-small{font-size:15px!important}.qs-widget-bottom-sheet-summary-price-big{font-size:38px!important}.qs-widget-price{font-weight:400;line-height:normal!important} Beyond is a UX design 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#main-image{left:0!important;opacity:1}#single-image-block div.a-image-wrapper{display:table;width:100%;height:100%;padding:0 10px;-webkit-backface-visibility:hidden}#single-image-block div.image-wrapper{display:table-cell;vertical-align:middle}#image-block-360 .a-button-focus{border-color:#adb1b8 #a2a6ac #8d9096;box-shadow:none;-webkit-box-shadow:none}#image-block a:focus{outline:0 none}#image-block li.a-carousel-card{height:100%;width:100%}#image-block form.a-carousel-state{display:none}#image-block div.a-image-wrapper,div.video-table{display:table;width:100%;height:100%;padding:0 10px;-webkit-backface-visibility:hidden}#image-block div.image-wrapper,div.video-table-cell{display:table-cell;vertical-align:middle}#loadingImages{text-align:center!important;display:block;line-height:.6!important;height:10px}#image-block-pagination-dots.increaseSize{display:none}#image-block ol.a-carousel{width:100%}.image-size-wrapper #main-image.imageLeft0{left:0}.image-size-wrapper #main-image.imageLeft25{left:25px}#image-block div.video-wrapper img{margin-left:auto;margin-right:auto}#immersive-main .video-table{padding-top:65px}ul.a-pagination.a-dots .a-dot-video,ul.a-pagination.a-dots .a-dot-video.a-selected{background:0 0;border-bottom:.5rem solid transparent;border-left:.9rem solid #949494;border-right:0;border-top:.5rem solid transparent;-webkit-border-radius:0;border-radius:0;height:0;width:0}ul.a-pagination.a-dots{height:10px}ul.a-pagination.a-dots .a-dot-video:not(.a-selected):after{border-bottom:.3rem solid transparent;border-left:.6rem solid #f3f3f3;border-right:0;border-top:.3rem solid transparent;-webkit-border-radius:0;border-radius:0;content:"";height:0;left:-.8rem;position:absolute;top:-.3rem;width:0}div.airy-player-container{width:100%;height:100%;position:relative;overflow:hidden}div.airy-player-container .image-size-wrapper .image-inner-container{width:100%;height:100%}div.airy-player-container .airy-play-hint{visibility:hidden!important}div.airy-player-container .slate-image-table{display:table;width:100%;height:100%}div.airy-player-container .slate-image-table-cell{display:table-cell;vertical-align:middle}.product-xray-hotspot{width:15px!important;height:15px!important;-webkit-border-radius:15px;-moz-border-radius:15px;border-radius:15px;-webkit-box-shadow:0 3px 2px rgba(0,0,0,.3);-moz-box-shadow:0 3px 2px rgba(0,0,0,.3);box-shadow:0 3px 2px rgba(0,0,0,.3);background:#FF8F00;padding:1px;border:solid #fff 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(-ms-high-contrast:active),(-ms-high-contrast:none){#main-image{max-width:85vw;width:auto}}.image-block-display-flex{display:flex;align-items:center;justify-content:center} AmazonUIPageJS : P).when('gestaltCustomizableProductDetailPage').execute(function(){ background: url("https://images-na.ssl-images-amazon.com/images/G/01/amazonui/loading/loading-4x._V1_.gif") center center no-repeat; Read "UX for Lean Startups Faster, Smarter User Experience Research and Design" by Laura Klein available from Rakuten Kobo. Reviewed in the United States on May 9, 2017, Great for laymen and startup people in general - not experienced UX designers. * Copyright 2013 jQuery Foundation and other contributors Licensed MIT */.ask-autocomplete{position:relative;top:0;left:0;cursor:default}.ask-autocomplete-menu{list-style:none;padding:0;margin:0;display:block;outline:0;border-radius:.3rem;position:relative}.ask-autocomplete-menu .ask-autocomplete-menu-item{margin:0;padding:0;width:100%;list-style:none}.ask-autocomplete-menu .ask-autocomplete-menu-item a{text-decoration:none;display:block;padding:1px 10px;line-height:2;min-height:0;font-weight:400}.ask-autocomplete-menu .ask-autocomplete-menu-item a.ask-autocomplete-state-active,.ask-autocomplete-menu .ask-autocomplete-menu-item a.ask-autocomplete-state-focus{font-weight:400;margin:0;background:#eee}.ask-autocomplete-menu-item-first{padding-top:10px!important}.ask-autocomplete-menu-item-last{padding-bottom:10px!important}.ask-autocomplete-menu .ask-state-disabled{font-weight:400;line-height:1.5}.ask-autocomplete-menu .ask-state-disabled a{cursor:default}.ask-autocomplete-widget{font-family:'Amazon Ember';font-size:1.1em}.ask-autocomplete-widget .ask-autocomplete-widget{font-size:1em}.ask-autocomplete-widget input,.ask-autocomplete-widget select,.ask-autocomplete-widget-content{border:1px solid #ddd;color:#333}.ask-autocomplete-widget-content a{color:#333}.ask-autocomplete-state-active a{color:#eb8f00;text-decoration:none} They are building... RNO1. For anyone working on a startup or even just in general working in web development. AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/31Q4RNPCjTL.js?AUIClients/MonthlyPaymentsDetailPageAssets&X6KuZNYM#mobile.us.209620-T1'); It goes to show that design+Dev #collaboration can transcend boundaries when both aim towards great user experience. How better #ux helps win in the markets! What we didn't have was a way to prove that people wanted the ideas. #multiple-dfl-offers{border-radius:.3rem;border-color:#adb1b8 #a2a6ac #8d9096;border-style:solid;border-width:.1rem;position:relative;width:100%;padding:1rem 2.7rem 1rem 1rem}#multiple-dfl-offers .dfl-arrow{position:absolute;top:50%;right:16px;margin-top:-5.5px}#multiple-dfl-offers .currencyINR{background-position-x:0}#multiple-dfl-offers .dfl-widget.dfl-primary-peak-offer{height:60px}.dfl-primary-peak-offer{margin-left:45px;margin-right:10px}.dfl-primary-peak-offer.dfl-offer-content{height:40px;overflow:hidden}.dfl-special-offer{color:#b12704;font-weight:700}#dfl-more-offers{color:#0066c0;white-space:nowrap}.dfl-offer-footer{color:#0066c0;white-space:nowrap} .heartsSheetImageContainer{overflow:auto;height:90px;white-space:nowrap}.lolVerticalScroll{overflow:auto;width:100%}.lolVerticalScrollHeight{height:280px}.lolVerticalScrollHeightSmall{height:120px}.heartsItemImageContainers{display:inline-block}.heartsListInfoBox{display:inline-block;margin-right:5px;vertical-align:top}.heartsUnderlineLink{border-bottom:#7ed8e4 2px solid;max-width:80%}.heartsDefaultListName{max-width:100%;text-overflow:ellipsis;display:inline-block;overflow:hidden}.heartsListNameEllipsis{overflow:hidden!important;text-overflow:ellipsis;display:block;white-space:nowrap;max-width:150px}.heartsNoMarginTextSeparator{margin:0}.heartsTextItemRow{padding-top:18px;text-align:center;overflow:hidden;text-overflow:ellipsis}.heartsTextItemContainer{vertical-align:bottom;width:75px;height:80px}.heartsSeeMoreItemsLink{width:120px!important} a.sh-wrap{border:none;outline:0;background:0 0;color:inherit;text-decoration:none}a.sh-wrap:active,a.sh-wrap:hover,a.sh-wrap:link,a.sh-wrap:visited{border:none;outline:0;color:inherit;text-decoration:none}button.sh-wrap{padding:0;border:none;outline:0;background:0 0;color:inherit;font-family:inherit;font-size:inherit;line-height:inherit}.sh-wrap{display:block}.sh-wrap.sh-option-inline{display:inline-block}body.sh-option-no-scroll{height:100%;overflow:hidden}.sh-price{color:#b12704}.sh-list-horizontal{*zoom:1}.sh-list-horizontal:after{content:"";display:block;clear:both;height:0}.sh-list-horizontal,.sh-list-horizontal-row,.sh-list-vertical{list-style:none;color:inherit;margin-top:0;margin-right:0;margin-left:0}.sh-list-horizontal li,.sh-list-horizontal-row li,.sh-list-vertical li{list-style:none}.sh-list-horizontal li{float:left}.sh-list-horizontal-row{display:table;border-collapse:collapse;width:100%}.sh-list-horizontal-row li{display:table-cell}.sh-option-addition.sh-list-horizontal-row.a-button-toggle-group,.sh-option-addition.sh-list-horizontal.a-button-toggle-group{font-size:1.5rem}.sh-option-addition.sh-list-horizontal li,.sh-option-addition.sh-list-horizontal-row li{vertical-align:middle}.sh-option-addition.sh-list-horizontal li+li,.sh-option-addition.sh-list-horizontal-row li+li{position:relative;padding-left:1.5em}.sh-option-addition.sh-list-horizontal li+li:before,.sh-option-addition.sh-list-horizontal-row li+li:before{content:"+";position:absolute;left:0;width:1.5em;text-align:center}.sh-option-addition.sh-list-horizontal-row{width:auto}.sh-option-addition.sh-list-horizontal-row li+li:before{top:50%;line-height:0}.sh-option-addition.sh-option-addition-wide.sh-list-horizontal li+li,.sh-option-addition.sh-option-addition-wide.sh-list-horizontal-row li+li{padding-left:3em}.sh-option-addition.sh-option-addition-wide.sh-list-horizontal li+li:before,.sh-option-addition.sh-option-addition-wide.sh-list-horizontal-row li+li:before{width:3em}.sh-carousel-devices-container{margin-bottom:1.3rem}.sh-a-container .sh-carousel-devices-container{margin-bottom:1.3rem}.sh-carousel-devices-container.sh-option-size-small .sh-carousel-devices-device{width:12rem}.sh-carousel-devices-container.sh-option-size-small .sh-carousel-devices-device .sh-img{height:8rem}.sh-carousel-devices-device{text-align:center;overflow:visible;width:15rem}.sh-carousel-devices-device .sh-form{margin-top:.9rem}.sh-carousel-devices-device .sh-btn{margin-bottom:.3rem}.sh-carousel-devices-device .sh-btn.a-button-icon .a-icon{display:none}.sh-carousel-devices-device .sh-btn.a-button-icon .a-button-text{position:static;z-index:auto;text-align:center;padding-left:1.7rem;padding-right:1.7rem}.sh-carousel-devices-device .sh-img{height:15rem;margin-bottom:.5rem}.sh-carousel-devices-device .sh-title{display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.sh-carousel-devices-device .sh-price-offers,.sh-carousel-devices-device .sh-title,.sh-carousel-devices-device p.sh-price{display:block;margin:0;font-size:1.3rem;line-height:1.4}.sh-carousel-devices-container.a-carousel-transition-none li.sh-carousel-devices-device:last-child{margin-right:1.4rem}.sh-certified-badge{color:#fff;margin-bottom:1.3rem}.sh-certified-badge-header{padding:.3em .5rem .3em .9rem;float:left;font-size:1.1rem;line-height:1;background:#2f2f2f;margin-bottom:-.1em;position:relative;max-width:80%;max-width:calc(100% - 1em)}.sh-certified-badge-header:after{content:"";display:block;position:absolute;height:0;width:.1em;top:0;right:-1em;border-color:#2f2f2f transparent;border-style:solid;border-width:0 1em 1.7em 0}.sh-certified-badge-header .sh-title{display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.sh-certified-badge-body{display:table;width:100%;padding:.9rem;background:#2f2f2f;position:relative}.sh-certified-badge-body .sh-img{max-height:4.2rem}.sh-certified-badge-wwa{display:table-cell;padding-right:1.3rem;vertical-align:top}.sh-certified-badge-wwa{width:66.6667%}.sh-certified-badge-demo{display:table-cell;position:relative;vertical-align:top;text-align:center}.sh-certified-badge-demo .sh-img{box-sizing:content-box;max-width:4.2rem;padding:0 1.3rem}.sh-certified-badge-demo .sh-text{display:block;position:absolute;bottom:0;width:100%;font-size:1.3rem;line-height:1;color:#45d9ff;background-color:#2f2f2f;background-color:rgba(47,47,47,.5);display:block;overflow:hidden;text-overflow:ellipsis;text-overflow:-o-ellipsis-lastline;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;max-height:3.9rem}.sh-certified-personalized-badge{margin-bottom:1.3rem}.sh-certified-personalized-badge-body{display:table;width:100%;padding:15px 0 15px 0;position:relative}.sh-certified-personalized-badge-wwa{padding-right:.9rem;width:32px;display:table-cell;vertical-align:top}.sh-certified-personalized-badge-wwa .sh-img{width:32px;min-width:32px;height:32px;vertical-align:top}.sh-certified-personalized-badge-description{display:table-cell;vertical-align:middle;line-height:1.3;max-width:460px;letter-spacing:0}.sh-certified-personalized-badge-description-text{font-size:1.5rem}.sh-certified-personalized-badge-header{font-size:1.5rem}#sh-certified-personalized-badge-popover-trigger{text-decoration:none;color:#767676}#sh-certified-personalized-badge-popover-trigger i{vertical-align:middle;margin-top:0;margin-bottom:0}.sh-certified-personalized-badge-popover{padding:15px 15px 11px 15px;min-width:300px;max-width:400px}.sh-badge-v2{margin-bottom:1.3rem}.sh-badge-v2-content{padding:1.7rem .9rem}.sh-badge-v2-description{display:table-cell;vertical-align:middle;line-height:1.3;letter-spacing:0}.sh-badge-v2-description-text{font-size:1.5rem}.sh-badge-v2-header{font-size:1.1rem;color:#666}.sh-badge-v2-wwa{width:3.2rem;margin-right:.9rem;vertical-align:top}.sh-badge-v2-wwa .sh-badge-v2-img{width:3.2rem;vertical-align:top}.sh-badge-v2-body{display:table;position:relative}.sh-badge-v2-row-border{border-bottom:1px solid #ddd}.sh-badge-v2-item-row{display:table-row}.sh-badge-v2-checkbox-div{display:table-cell;min-width:4.8rem;position:relative}.sh-badge-v2-textbox-div{display:table-cell;border-left:1px solid #ddd;padding:1.3rem;width:100%}.sh-badge-v2-checkbox{height:100%;position:absolute!important;left:0;right:0}.sh-badge-v2-checkbox .a-icon{top:0!important;bottom:0;left:0!important;right:0;margin:auto!important}#sh-badge-v2-expander-content{padding:0}.sh-badge-v2-price-atc{padding:1.3rem}.sh-badge-v2-expander-box{margin-top:-.1rem;border-radius:0;border-top:0;border-bottom:0}.sh-badge-v2-atc-img-list{display:table}.sh-badge-v2-atc-img-list-item{margin-right:0!important}.sh-badge-v2-atc-img-list-item-content,.sh-badge-v2-selection-preview{height:6rem}.sh-badge-v2-atc-img{margin:auto;position:absolute;max-width:100%;max-height:100%;top:0;bottom:0;left:0;right:0}.sh-badge-v2-atc-img-list-item-container:before{padding-bottom:100%;display:block;content:"";height:0}.sh-badge-v2-flex-center{display:-webkit-flex!important;display:flex!important;-webkit-align-items:center;align-items:center}.sh-badge-v2-img-list-separator{font-size:2rem;margin:0 .5rem}.sh-badge-v2-atc-img-list-item-container{width:6rem}.sh-badge-v2-atc-img-list-item:last-child .sh-badge-v2-img-list-separator{display:none;visibility:hidden}.sh-badge-v2-atc-select-products-msg{text-align:center;position:relative;top:2.5rem}.sh-badge-v2-expander-heading-price{color:#b12704}.sh-badge-v2-product-title{display:block;overflow:hidden;text-overflow:ellipsis;text-overflow:-o-ellipsis-lastline;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical}.sh-badge-v2-atc-form{margin-bottom:0}.sh-dp-list-more-thumbnails{list-style:none;color:inherit;margin-top:0;margin-right:0;margin-left:0}.sh-dp-list-more-thumbnails li{list-style:none}#sh-dp-list-more-thumbnails-wrap{overflow:hidden}.sh-dp-list-more-thumbnails{position:relative;max-width:100%;width:10.9rem;height:5.1rem;overflow:hidden;font-size:0}.sh-dp-list-more-thumbnails li{display:inline-block;margin:0 .9rem 1.3rem 0}.sh-dp-list-more-thumbnails li.sh-dp-list-more-item{position:absolute;top:0;right:0;margin-right:0}.sh-dp-list-more-thumbnails .a-button-inner,.sh-dp-list-more-thumbnails .a-button-text{padding:0}.sh-dp-list-more-thumbnails .sh-btn{width:5rem;height:5rem;margin:0;padding:.4rem}.sh-dp-list-more-thumbnails .sh-btn .sh-img,.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .sh-btn-inner{width:100%;height:100%;margin:0}.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .a-button-inner,.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .a-button-text{height:100%;background:0 0}.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .sh-btn-inner{display:table;font-size:1.3rem;line-height:1.2;overflow:hidden;color:#0066c0}.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .sh-text{display:table-cell;vertical-align:middle}.sh-dp-list-more-thumbnails.sh-option-length-1{max-width:10.9rem}.sh-dp-list-more-thumbnails.sh-option-length-2{max-width:16.8rem}.sh-dp-list-more-thumbnails.sh-option-length-3{max-width:22.7rem}.sh-dp-list-more-thumbnails.sh-option-length-4{max-width:28.6rem}.sh-dp-list-more-thumbnails.sh-option-length-5{max-width:34.5rem}.sh-dp-list-more-thumbnails.sh-option-length-6{max-width:40.4rem}.sh-dp-list-more-thumbnails.sh-option-length-7{max-width:46.3rem}.sh-dp-list-more-thumbnails.sh-option-length-8{max-width:52.2rem}.sh-dp-list-more-thumbnails.sh-option-length-9{max-width:58.1rem}.sh-dp-list-more-thumbnails.sh-option-length-10{max-width:64rem}@media only screen and (min-width:240px){.sh-dp-list-more-thumbnails{width:16.8rem}}@media only screen and (min-width:299px){.sh-dp-list-more-thumbnails{width:22.7rem}}@media only screen and (min-width:359px){.sh-dp-list-more-thumbnails{width:28.6rem}}@media only screen and (min-width:417px){.sh-dp-list-more-thumbnails{width:34.5rem}}@media only screen and (min-width:476px){.sh-dp-list-more-thumbnails{width:40.4rem}}@media only screen and (min-width:535px){.sh-dp-list-more-thumbnails{width:46.3rem}}@media only screen and (min-width:594px){.sh-dp-list-more-thumbnails{width:52.2rem}}@media only screen and (min-width:653px){.sh-dp-list-more-thumbnails{width:58.1rem}}@media only screen and (min-width:712px){.sh-dp-list-more-thumbnails{width:64rem}}.sh-dp-alert{display:table;margin-bottom:1.3rem}.sh-dp-alert-icon{display:table-cell}.sh-dp-alert-body{display:table-cell;padding-left:1.3rem}.sh-skin-dark{background:#2f2f2f;color:#fff}.sh-skin-dark hr{border-color:#e7e7e7}.sh-skin-dark li{color:#fff}.sh-skin-dark a{color:#45d9ff}.sh-skin-dark a:active,.sh-skin-dark a:hover,.sh-skin-dark a:link,.sh-skin-dark a:visited{color:#45d9ff}.sh-dp-requirements .sh-touch-link>.a-box-inner{padding-left:3.8rem;text-align:center}.sh-dp-required-devices .sh-heading{margin-bottom:.9rem;text-align:center}.sh-dp-required-devices .sh-list-horizontal-row{margin:0 auto}.sh-dp-required-devices .sh-list-horizontal-row .sh-img{max-height:7.2rem;max-width:7.2rem}.sh-dp-why-hub{border:0}.sh-dp-why-hub .sh-img{max-height:21.6rem}.sh-dp-why-hub .sh-link{text-decoration:none}.sh-dp-why-hub .sh-link:active,.sh-dp-why-hub .sh-link:hover,.sh-dp-why-hub .sh-link:link,.sh-dp-why-hub .sh-link:visited{text-decoration:none}.sh-dp-or-for-sonar{margin-top:.9rem;margin-bottom:.9rem}.sh-dp-or-for-sonar .sh-heading{text-align:center}.sh-dp-recommendations{margin-top:1.3rem}.sh-dp-recommendations .sh-heading{margin-bottom:1.3rem}.sh-dp-recommendations hr{margin-top:1.3rem}.sh-dp-recommendations .sh-carousel-devices-device{text-align:left}.sh-dp-more-details-video{overflow:hidden}.sh-dp-more-details-video .sh-video{display:block;max-width:100%;object-fit:cover;background:0 0}.sh-dp-more-details-body{border:0;border-radius:0;background-clip:padding-box;background:0 0}.sh-dp-more-details-body .sh-divider,.sh-dp-more-details-body .sh-img{margin-bottom:1.3rem}.sh-dp-more-details-body .sh-img{max-height:5.04rem}.sh-dp-more-details-body .sh-link{text-decoration:none}.sh-dp-more-details-body .sh-link:active,.sh-dp-more-details-body .sh-link:hover,.sh-dp-more-details-body .sh-link:link,.sh-dp-more-details-body .sh-link:visited{text-decoration:none}.sh-dp-not-certified{background:#f6f6f6}.sh-dp-not-certified .sh-trigger{display:block;margin-top:.5rem;font-size:1.3rem;line-height:1}.sh-dp-not-certified .sh-dp-alert{margin-bottom:2.1rem} The problem of your future users. It’s a great read for anyone, even if you don’t work at a startup. .amazon-lists-hearts-sample-css{max-width:100%;text-overflow:ellipsis;display:aok-inline-block;overflow:hidden}.amazon-lists-flyout-error-container,.amazon-lists-heart-container,.amazon-lists-popup-error-container{background-color:#fff;z-index:2;text-align:left}.amazon-lists-heart-container{width:34px;height:34px;border-radius:34px;border:#eee solid 1px;visibility:hidden;opacity:0;transition:opacity .1s ease-in}.amazon-lists-empty-heart,.amazon-lists-filled-heart{position:absolute;top:7px;bottom:7px;left:5px}.amazon-lists-empty-heart::before,.amazon-lists-filled-heart::before{content:'';position:absolute;top:-14px;left:-12px;width:48px;height:48px}.amazon-lists-popup-error-container{opacity:.95;top:0;border-radius:0;margin-left:0}.amazon-lists-flyout-error-container{opacity:.95}.amazon-lists-flyout-error-container div{overflow:hidden;text-overflow:ellipsis}.amazon-lists-heart-icon-container{position:absolute;width:34px;height:34px}.amazon-lists-heart-flyout{margin-left:34px;margin-right:17px;padding-top:5px;overflow:hidden;text-overflow:ellipsis}.amazon-lists-heart-flyout-text{color:#111;font-size:12px}.amazon-lists-heart-list-name-underline{text-decoration:underline}.amazon-lists-heart-button{width:100%;height:100%;background:0 0;border:0;padding:0;outline:0}.amazon-lists-heart-button .amazon-lists-empty-heart,.amazon-lists-heart-button .amazon-lists-filled-heart{visibility:hidden}.amazon-lists-heart-button[aria-checked=true] .amazon-lists-filled-heart{visibility:visible}.amazon-lists-heart-button[aria-checked=false] .amazon-lists-empty-heart{visibility:visible}.amazon-lists-heart-container-search-list-view{position:absolute;bottom:8px;left:8px}.amazon-lists-heart-container-search-grid-view{position:absolute;bottom:8px;left:8px} "/>span.a-size-base.a-color-base{display:inline-block}.mobile-fresh-price{padding-top:10px}#freshAddToCart #quantitySection #quantityText>table{width:auto;margin:initial}#freshAddToCart #quantitySection #quantityText>table td{padding:0}#freshAddToCart #quantitySection #quantityText label{font-weight:400;padding:0;margin-right:.5rem}#freshAddToCart #quantitySection #quantityText #quantityTextInput{width:9rem}#freshAddToCart #quantitySection #quantityText #quantityTextErrors{padding-left:.5rem}#nav-search-keywords{text-overflow:ellipsis}.freshATCChangeOver .a-changeover-inner{border-radius:25px;background:#232F3E;color:#FFF}#afx-atc-changeover{background-color:rgba(255,255,255,.6)}.freshATLChangeOver .a-changeover-inner{border-radius:25px;max-width:180px}.af-bpl-list-dash{width:15px}#fresh-returnless-refund-mob{margin-top:1.3rem!important}.fresh-rr-mob #fresh-returnless-refund-title-mob{vertical-align:middle;border-color:#adb1b8 #a2a6ac #8d9096;text-align:left;text-decoration:none;cursor:pointer;display:block;-webkit-tap-highlight-color:transparent;background:#f3f3f3;border-radius:.3rem;font-family:Arial,sans-serif}.fresh-rr-mob #fresh-returnless-refund-title-mob #fresh-returnless-refund-title-mob-text{font-size:1.6rem!important}.fresh-mob #fresh-returnless-refund-content-mob{vertical-align:middle;border-color:#adb1b8 #a2a6ac #8d9096;text-align:left;text-decoration:none;cursor:pointer;-webkit-tap-highlight-color:transparent;border-radius:.3rem;font-family:Arial,sans-serif;font-size:1.6rem!important;background:#fff}.fresh-mob #fresh-returnless-refund-title-mob:active{color:#e47911}#freshProductTitleGroup .tagLine{font-size:.7rem!important;color:#F90;line-height:1rem!important;text-align:left}#freshProductTitleGroup #logoByLine_feature_div .a-row .a-column.a-span6{padding-right:.6rem;padding-top:2%;padding-bottom:2%;margin-right:0;margin-left:5.5%;width:42.5%;text-align:right!important}#freshProductTitleGroup #logoByLine_feature_div .a-row .a-column.a-span6.a-span-last{float:left;border-left:.1rem solid #f90;margin-left:0rem;border-right:0rem}#freshProductTitleGroup #logoByLine_feature_div .a-row{margin-left:.9rem}#freshProductTitleGroup #logoByLine_feature_div .a-column.a-span6 img{height:3.1rem;width:9.8rem}#freshProductTitleGroup #logoByLine_feature_div::after{display:block;margin-top:1.2rem;margin-bottom:.3rem;border-top:.1rem #e7e7e7 solid;content:'';width:100%;position:relative;left:-3.6rem;padding-right:5rem}#freshProductTitleGroup #logoByLine{height:4rem}#freshProductTitleGroup .tagLine .a-column.a-span12{padding-top:.7rem}#freshProductTitleGroup #logoByLine_feature_div{text-align:center}#freshProductTitleGroup #logoByLine_feature_div.prestigeLogoByline{text-align:center;margin-left:2.2rem}#freshProductTitleGroup #brandByline_feature_div{margin-bottom:0rem}#freshProductTitleGroup .logoByLineApp{margin-right:2.2rem}#freshProductTitleGroup .title-expander:not(.unclamp){display:-webkit-box!important;-webkit-line-clamp:2!important;-webkit-box-orient:vertical!important;overflow:hidden!important;text-overflow:ellipsis!important;cursor:pointer}#freshProductTitleGroup #title.title-expander.unclamp{z-index:11;opacity:1;background:rgba(255,255,255,.9);box-shadow:0 .3rem .6rem #fafafa}#freshProductTitleGroup #expandTitleToggle{height:2rem;right:-2.5rem;bottom:0rem;position:absolute;display:inline-block;width:2rem;background-size:130px 20px}#freshProductTitleGroup #expandTitleEnclosure{position:relative;margin-bottom:0rem}#freshProductTitleGroup #title.title-expander.with-caret{padding-right:2.5rem!important}#freshProductTitleGroup #title.title-expander.unclamp{padding-right:2.5rem!important}#freshProductTitleGroup .title-expander i{display:none}#freshProductTitleGroup .with-caret #expandTitleToggle{background-image:url(https://m.media-amazon.com/images/G/01/AUIClients/FreshDetailPageMobileAssets-expand_icon_title_expander-d6d2d37d739af9e4c3f50ad296d056dec51d24f1._V2_.png)}#freshProductTitleGroup .unclamp #expandTitleToggle{background-image:url(https://m.media-amazon.com/images/G/01/AUIClients/FreshDetailPageMobileAssets-collapse_icon_title_expander-309bc5f11da90964d76ae1fd0ccc714f2979b181._V2_.png)}#fresh-add-on-details-link{color:#0066c0;font-size:1.1rem;line-height:1.5} Therefore, you might face a UX design challenge. #designsystem #ux https://t.co/EW8tkeD0e5 », While taking the uber in delhi, I asked the driver - which is better uber or Ola (India’s local version of uber). The book offers practical advice for validating all that you need towards building a product. .qs-widget-container{font-family:"Amazon Ember",Arial,sans-serif!important;line-height:19px!important}.qs-widget-checkbox-hidden:active+.qs-widget-container{visibility:hidden}.qs-widget-checkbox-hidden:active+.qs-widget-container>.qs-widget-spinner{visibility:visible}.qs-widget-hidden{visibility:hidden}.qs-widget-visible{visibility:visible}.qs-widget-spinner{position:absolute}.qs-widget-table{border-collapse:collapse;table-layout:auto;margin:0!important;border:0;width:auto}.qs-widget-footer-container{border:0;padding:0;text-align:left}.qs-widget-price{font-weight:700}.qs-widget-bottom-sheet-container{font-family:"Amazon 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#main-image.imageLeft25{left:25px}#image-block div.video-wrapper img{margin-left:auto;margin-right:auto}#immersive-main .video-table{padding-top:65px}ul.a-pagination.a-dots .a-dot-video,ul.a-pagination.a-dots .a-dot-video.a-selected{background:0 0;border-bottom:.5rem solid transparent;border-left:.9rem solid #949494;border-right:0;border-top:.5rem solid transparent;-webkit-border-radius:0;border-radius:0;height:0;width:0}ul.a-pagination.a-dots{height:10px}ul.a-pagination.a-dots .a-dot-video:not(.a-selected):after{border-bottom:.3rem solid transparent;border-left:.6rem solid #f3f3f3;border-right:0;border-top:.3rem solid transparent;-webkit-border-radius:0;border-radius:0;content:"";height:0;left:-.8rem;position:absolute;top:-.3rem;width:0}div.airy-player-container{width:100%;height:100%;position:relative;overflow:hidden}div.airy-player-container .image-size-wrapper .image-inner-container{width:100%;height:100%}div.airy-player-container 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2px;text-decoration:none;position:absolute;z-index:250}.product-xray-hotspot:hover{width:21px!important;height:21px!important}.product-xray-hotspots-container{display:none;top:0;left:0;z-index:-100;position:absolute;height:100%;width:100%}.product-xray-desc-container{display:none;position:absolute;z-index:250;text-align:left;background-color:#fff;opacity:.9;padding:4px;bottom:0;width:100vw}.product-xray-desc-title{padding-left:4px}.product-xray-desc-text{opacity:.9;padding:4px}.product-xray-desc-media{z-index:250}#product-xray-icon{top:10px;right:10px;width:24px!important;height:24px!important;-webkit-border-radius:15px;-moz-border-radius:15px;border-radius:15px;-webkit-box-shadow:0 3px 2px rgba(0,0,0,.3);-moz-box-shadow:0 3px 2px rgba(0,0,0,.3);box-shadow:0 3px 2px rgba(0,0,0,.3);background:#FF8F00;padding:1px;border:solid #fff 2px;text-decoration:none;color:#fff;position:absolute}@media screen and (-ms-high-contrast:active),(-ms-high-contrast:none){#main-image{max-width:85vw;width:auto}}.image-block-display-flex{display:flex;align-items:center;justify-content:center} AmazonUIPageJS : P).when('gestaltCustomizableProductDetailPage').execute(function(){ background: url("https://images-na.ssl-images-amazon.com/images/G/01/amazonui/loading/loading-4x._V1_.gif") center center no-repeat; Read "UX for Lean Startups Faster, Smarter User Experience Research and Design" by Laura Klein available from Rakuten Kobo. Reviewed in the United States on May 9, 2017, Great for laymen and startup people in general - not experienced UX designers. * Copyright 2013 jQuery Foundation and other contributors Licensed MIT */.ask-autocomplete{position:relative;top:0;left:0;cursor:default}.ask-autocomplete-menu{list-style:none;padding:0;margin:0;display:block;outline:0;border-radius:.3rem;position:relative}.ask-autocomplete-menu .ask-autocomplete-menu-item{margin:0;padding:0;width:100%;list-style:none}.ask-autocomplete-menu .ask-autocomplete-menu-item a{text-decoration:none;display:block;padding:1px 10px;line-height:2;min-height:0;font-weight:400}.ask-autocomplete-menu .ask-autocomplete-menu-item a.ask-autocomplete-state-active,.ask-autocomplete-menu .ask-autocomplete-menu-item a.ask-autocomplete-state-focus{font-weight:400;margin:0;background:#eee}.ask-autocomplete-menu-item-first{padding-top:10px!important}.ask-autocomplete-menu-item-last{padding-bottom:10px!important}.ask-autocomplete-menu .ask-state-disabled{font-weight:400;line-height:1.5}.ask-autocomplete-menu .ask-state-disabled a{cursor:default}.ask-autocomplete-widget{font-family:'Amazon Ember';font-size:1.1em}.ask-autocomplete-widget .ask-autocomplete-widget{font-size:1em}.ask-autocomplete-widget input,.ask-autocomplete-widget select,.ask-autocomplete-widget-content{border:1px solid #ddd;color:#333}.ask-autocomplete-widget-content a{color:#333}.ask-autocomplete-state-active a{color:#eb8f00;text-decoration:none} They are building... RNO1. For anyone working on a startup or even just in general working in web development. AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/31Q4RNPCjTL.js?AUIClients/MonthlyPaymentsDetailPageAssets&X6KuZNYM#mobile.us.209620-T1'); It goes to show that design+Dev #collaboration can transcend boundaries when both aim towards great user experience. How better #ux helps win in the markets! What we didn't have was a way to prove that people wanted the ideas. #multiple-dfl-offers{border-radius:.3rem;border-color:#adb1b8 #a2a6ac #8d9096;border-style:solid;border-width:.1rem;position:relative;width:100%;padding:1rem 2.7rem 1rem 1rem}#multiple-dfl-offers .dfl-arrow{position:absolute;top:50%;right:16px;margin-top:-5.5px}#multiple-dfl-offers .currencyINR{background-position-x:0}#multiple-dfl-offers .dfl-widget.dfl-primary-peak-offer{height:60px}.dfl-primary-peak-offer{margin-left:45px;margin-right:10px}.dfl-primary-peak-offer.dfl-offer-content{height:40px;overflow:hidden}.dfl-special-offer{color:#b12704;font-weight:700}#dfl-more-offers{color:#0066c0;white-space:nowrap}.dfl-offer-footer{color:#0066c0;white-space:nowrap} .heartsSheetImageContainer{overflow:auto;height:90px;white-space:nowrap}.lolVerticalScroll{overflow:auto;width:100%}.lolVerticalScrollHeight{height:280px}.lolVerticalScrollHeightSmall{height:120px}.heartsItemImageContainers{display:inline-block}.heartsListInfoBox{display:inline-block;margin-right:5px;vertical-align:top}.heartsUnderlineLink{border-bottom:#7ed8e4 2px solid;max-width:80%}.heartsDefaultListName{max-width:100%;text-overflow:ellipsis;display:inline-block;overflow:hidden}.heartsListNameEllipsis{overflow:hidden!important;text-overflow:ellipsis;display:block;white-space:nowrap;max-width:150px}.heartsNoMarginTextSeparator{margin:0}.heartsTextItemRow{padding-top:18px;text-align:center;overflow:hidden;text-overflow:ellipsis}.heartsTextItemContainer{vertical-align:bottom;width:75px;height:80px}.heartsSeeMoreItemsLink{width:120px!important} a.sh-wrap{border:none;outline:0;background:0 0;color:inherit;text-decoration:none}a.sh-wrap:active,a.sh-wrap:hover,a.sh-wrap:link,a.sh-wrap:visited{border:none;outline:0;color:inherit;text-decoration:none}button.sh-wrap{padding:0;border:none;outline:0;background:0 0;color:inherit;font-family:inherit;font-size:inherit;line-height:inherit}.sh-wrap{display:block}.sh-wrap.sh-option-inline{display:inline-block}body.sh-option-no-scroll{height:100%;overflow:hidden}.sh-price{color:#b12704}.sh-list-horizontal{*zoom:1}.sh-list-horizontal:after{content:"";display:block;clear:both;height:0}.sh-list-horizontal,.sh-list-horizontal-row,.sh-list-vertical{list-style:none;color:inherit;margin-top:0;margin-right:0;margin-left:0}.sh-list-horizontal li,.sh-list-horizontal-row li,.sh-list-vertical li{list-style:none}.sh-list-horizontal li{float:left}.sh-list-horizontal-row{display:table;border-collapse:collapse;width:100%}.sh-list-horizontal-row 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.sh-title{display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.sh-carousel-devices-device .sh-price-offers,.sh-carousel-devices-device .sh-title,.sh-carousel-devices-device p.sh-price{display:block;margin:0;font-size:1.3rem;line-height:1.4}.sh-carousel-devices-container.a-carousel-transition-none li.sh-carousel-devices-device:last-child{margin-right:1.4rem}.sh-certified-badge{color:#fff;margin-bottom:1.3rem}.sh-certified-badge-header{padding:.3em .5rem .3em .9rem;float:left;font-size:1.1rem;line-height:1;background:#2f2f2f;margin-bottom:-.1em;position:relative;max-width:80%;max-width:calc(100% - 1em)}.sh-certified-badge-header:after{content:"";display:block;position:absolute;height:0;width:.1em;top:0;right:-1em;border-color:#2f2f2f transparent;border-style:solid;border-width:0 1em 1.7em 0}.sh-certified-badge-header .sh-title{display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.sh-certified-badge-body{display:table;width:100%;padding:.9rem;background:#2f2f2f;position:relative}.sh-certified-badge-body .sh-img{max-height:4.2rem}.sh-certified-badge-wwa{display:table-cell;padding-right:1.3rem;vertical-align:top}.sh-certified-badge-wwa{width:66.6667%}.sh-certified-badge-demo{display:table-cell;position:relative;vertical-align:top;text-align:center}.sh-certified-badge-demo .sh-img{box-sizing:content-box;max-width:4.2rem;padding:0 1.3rem}.sh-certified-badge-demo .sh-text{display:block;position:absolute;bottom:0;width:100%;font-size:1.3rem;line-height:1;color:#45d9ff;background-color:#2f2f2f;background-color:rgba(47,47,47,.5);display:block;overflow:hidden;text-overflow:ellipsis;text-overflow:-o-ellipsis-lastline;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;max-height:3.9rem}.sh-certified-personalized-badge{margin-bottom:1.3rem}.sh-certified-personalized-badge-body{display:table;width:100%;padding:15px 0 15px 0;position:relative}.sh-certified-personalized-badge-wwa{padding-right:.9rem;width:32px;display:table-cell;vertical-align:top}.sh-certified-personalized-badge-wwa .sh-img{width:32px;min-width:32px;height:32px;vertical-align:top}.sh-certified-personalized-badge-description{display:table-cell;vertical-align:middle;line-height:1.3;max-width:460px;letter-spacing:0}.sh-certified-personalized-badge-description-text{font-size:1.5rem}.sh-certified-personalized-badge-header{font-size:1.5rem}#sh-certified-personalized-badge-popover-trigger{text-decoration:none;color:#767676}#sh-certified-personalized-badge-popover-trigger i{vertical-align:middle;margin-top:0;margin-bottom:0}.sh-certified-personalized-badge-popover{padding:15px 15px 11px 15px;min-width:300px;max-width:400px}.sh-badge-v2{margin-bottom:1.3rem}.sh-badge-v2-content{padding:1.7rem .9rem}.sh-badge-v2-description{display:table-cell;vertical-align:middle;line-height:1.3;letter-spacing:0}.sh-badge-v2-description-text{font-size:1.5rem}.sh-badge-v2-header{font-size:1.1rem;color:#666}.sh-badge-v2-wwa{width:3.2rem;margin-right:.9rem;vertical-align:top}.sh-badge-v2-wwa .sh-badge-v2-img{width:3.2rem;vertical-align:top}.sh-badge-v2-body{display:table;position:relative}.sh-badge-v2-row-border{border-bottom:1px solid #ddd}.sh-badge-v2-item-row{display:table-row}.sh-badge-v2-checkbox-div{display:table-cell;min-width:4.8rem;position:relative}.sh-badge-v2-textbox-div{display:table-cell;border-left:1px solid #ddd;padding:1.3rem;width:100%}.sh-badge-v2-checkbox{height:100%;position:absolute!important;left:0;right:0}.sh-badge-v2-checkbox .a-icon{top:0!important;bottom:0;left:0!important;right:0;margin:auto!important}#sh-badge-v2-expander-content{padding:0}.sh-badge-v2-price-atc{padding:1.3rem}.sh-badge-v2-expander-box{margin-top:-.1rem;border-radius:0;border-top:0;border-bottom:0}.sh-badge-v2-atc-img-list{display:table}.sh-badge-v2-atc-img-list-item{margin-right:0!important}.sh-badge-v2-atc-img-list-item-content,.sh-badge-v2-selection-preview{height:6rem}.sh-badge-v2-atc-img{margin:auto;position:absolute;max-width:100%;max-height:100%;top:0;bottom:0;left:0;right:0}.sh-badge-v2-atc-img-list-item-container:before{padding-bottom:100%;display:block;content:"";height:0}.sh-badge-v2-flex-center{display:-webkit-flex!important;display:flex!important;-webkit-align-items:center;align-items:center}.sh-badge-v2-img-list-separator{font-size:2rem;margin:0 .5rem}.sh-badge-v2-atc-img-list-item-container{width:6rem}.sh-badge-v2-atc-img-list-item:last-child .sh-badge-v2-img-list-separator{display:none;visibility:hidden}.sh-badge-v2-atc-select-products-msg{text-align:center;position:relative;top:2.5rem}.sh-badge-v2-expander-heading-price{color:#b12704}.sh-badge-v2-product-title{display:block;overflow:hidden;text-overflow:ellipsis;text-overflow:-o-ellipsis-lastline;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical}.sh-badge-v2-atc-form{margin-bottom:0}.sh-dp-list-more-thumbnails{list-style:none;color:inherit;margin-top:0;margin-right:0;margin-left:0}.sh-dp-list-more-thumbnails li{list-style:none}#sh-dp-list-more-thumbnails-wrap{overflow:hidden}.sh-dp-list-more-thumbnails{position:relative;max-width:100%;width:10.9rem;height:5.1rem;overflow:hidden;font-size:0}.sh-dp-list-more-thumbnails li{display:inline-block;margin:0 .9rem 1.3rem 0}.sh-dp-list-more-thumbnails li.sh-dp-list-more-item{position:absolute;top:0;right:0;margin-right:0}.sh-dp-list-more-thumbnails .a-button-inner,.sh-dp-list-more-thumbnails .a-button-text{padding:0}.sh-dp-list-more-thumbnails .sh-btn{width:5rem;height:5rem;margin:0;padding:.4rem}.sh-dp-list-more-thumbnails .sh-btn .sh-img,.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .sh-btn-inner{width:100%;height:100%;margin:0}.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .a-button-inner,.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .a-button-text{height:100%;background:0 0}.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .sh-btn-inner{display:table;font-size:1.3rem;line-height:1.2;overflow:hidden;color:#0066c0}.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .sh-text{display:table-cell;vertical-align:middle}.sh-dp-list-more-thumbnails.sh-option-length-1{max-width:10.9rem}.sh-dp-list-more-thumbnails.sh-option-length-2{max-width:16.8rem}.sh-dp-list-more-thumbnails.sh-option-length-3{max-width:22.7rem}.sh-dp-list-more-thumbnails.sh-option-length-4{max-width:28.6rem}.sh-dp-list-more-thumbnails.sh-option-length-5{max-width:34.5rem}.sh-dp-list-more-thumbnails.sh-option-length-6{max-width:40.4rem}.sh-dp-list-more-thumbnails.sh-option-length-7{max-width:46.3rem}.sh-dp-list-more-thumbnails.sh-option-length-8{max-width:52.2rem}.sh-dp-list-more-thumbnails.sh-option-length-9{max-width:58.1rem}.sh-dp-list-more-thumbnails.sh-option-length-10{max-width:64rem}@media only screen and (min-width:240px){.sh-dp-list-more-thumbnails{width:16.8rem}}@media only screen and (min-width:299px){.sh-dp-list-more-thumbnails{width:22.7rem}}@media only screen and (min-width:359px){.sh-dp-list-more-thumbnails{width:28.6rem}}@media only screen and (min-width:417px){.sh-dp-list-more-thumbnails{width:34.5rem}}@media only screen and (min-width:476px){.sh-dp-list-more-thumbnails{width:40.4rem}}@media only screen and (min-width:535px){.sh-dp-list-more-thumbnails{width:46.3rem}}@media only screen and (min-width:594px){.sh-dp-list-more-thumbnails{width:52.2rem}}@media only screen and (min-width:653px){.sh-dp-list-more-thumbnails{width:58.1rem}}@media only screen and (min-width:712px){.sh-dp-list-more-thumbnails{width:64rem}}.sh-dp-alert{display:table;margin-bottom:1.3rem}.sh-dp-alert-icon{display:table-cell}.sh-dp-alert-body{display:table-cell;padding-left:1.3rem}.sh-skin-dark{background:#2f2f2f;color:#fff}.sh-skin-dark hr{border-color:#e7e7e7}.sh-skin-dark li{color:#fff}.sh-skin-dark a{color:#45d9ff}.sh-skin-dark a:active,.sh-skin-dark a:hover,.sh-skin-dark a:link,.sh-skin-dark a:visited{color:#45d9ff}.sh-dp-requirements .sh-touch-link>.a-box-inner{padding-left:3.8rem;text-align:center}.sh-dp-required-devices .sh-heading{margin-bottom:.9rem;text-align:center}.sh-dp-required-devices .sh-list-horizontal-row{margin:0 auto}.sh-dp-required-devices .sh-list-horizontal-row .sh-img{max-height:7.2rem;max-width:7.2rem}.sh-dp-why-hub{border:0}.sh-dp-why-hub .sh-img{max-height:21.6rem}.sh-dp-why-hub .sh-link{text-decoration:none}.sh-dp-why-hub .sh-link:active,.sh-dp-why-hub .sh-link:hover,.sh-dp-why-hub .sh-link:link,.sh-dp-why-hub .sh-link:visited{text-decoration:none}.sh-dp-or-for-sonar{margin-top:.9rem;margin-bottom:.9rem}.sh-dp-or-for-sonar .sh-heading{text-align:center}.sh-dp-recommendations{margin-top:1.3rem}.sh-dp-recommendations .sh-heading{margin-bottom:1.3rem}.sh-dp-recommendations hr{margin-top:1.3rem}.sh-dp-recommendations .sh-carousel-devices-device{text-align:left}.sh-dp-more-details-video{overflow:hidden}.sh-dp-more-details-video .sh-video{display:block;max-width:100%;object-fit:cover;background:0 0}.sh-dp-more-details-body{border:0;border-radius:0;background-clip:padding-box;background:0 0}.sh-dp-more-details-body .sh-divider,.sh-dp-more-details-body .sh-img{margin-bottom:1.3rem}.sh-dp-more-details-body .sh-img{max-height:5.04rem}.sh-dp-more-details-body .sh-link{text-decoration:none}.sh-dp-more-details-body .sh-link:active,.sh-dp-more-details-body .sh-link:hover,.sh-dp-more-details-body .sh-link:link,.sh-dp-more-details-body .sh-link:visited{text-decoration:none}.sh-dp-not-certified{background:#f6f6f6}.sh-dp-not-certified .sh-trigger{display:block;margin-top:.5rem;font-size:1.3rem;line-height:1}.sh-dp-not-certified .sh-dp-alert{margin-bottom:2.1rem} The problem of your future users. It’s a great read for anyone, even if you don’t work at a startup. .amazon-lists-hearts-sample-css{max-width:100%;text-overflow:ellipsis;display:aok-inline-block;overflow:hidden}.amazon-lists-flyout-error-container,.amazon-lists-heart-container,.amazon-lists-popup-error-container{background-color:#fff;z-index:2;text-align:left}.amazon-lists-heart-container{width:34px;height:34px;border-radius:34px;border:#eee solid 1px;visibility:hidden;opacity:0;transition:opacity .1s ease-in}.amazon-lists-empty-heart,.amazon-lists-filled-heart{position:absolute;top:7px;bottom:7px;left:5px}.amazon-lists-empty-heart::before,.amazon-lists-filled-heart::before{content:'';position:absolute;top:-14px;left:-12px;width:48px;height:48px}.amazon-lists-popup-error-container{opacity:.95;top:0;border-radius:0;margin-left:0}.amazon-lists-flyout-error-container{opacity:.95}.amazon-lists-flyout-error-container div{overflow:hidden;text-overflow:ellipsis}.amazon-lists-heart-icon-container{position:absolute;width:34px;height:34px}.amazon-lists-heart-flyout{margin-left:34px;margin-right:17px;padding-top:5px;overflow:hidden;text-overflow:ellipsis}.amazon-lists-heart-flyout-text{color:#111;font-size:12px}.amazon-lists-heart-list-name-underline{text-decoration:underline}.amazon-lists-heart-button{width:100%;height:100%;background:0 0;border:0;padding:0;outline:0}.amazon-lists-heart-button .amazon-lists-empty-heart,.amazon-lists-heart-button .amazon-lists-filled-heart{visibility:hidden}.amazon-lists-heart-button[aria-checked=true] .amazon-lists-filled-heart{visibility:visible}.amazon-lists-heart-button[aria-checked=false] .amazon-lists-empty-heart{visibility:visible}.amazon-lists-heart-container-search-list-view{position:absolute;bottom:8px;left:8px}.amazon-lists-heart-container-search-grid-view{position:absolute;bottom:8px;left:8px} ">span.a-size-base.a-color-base{display:inline-block}.mobile-fresh-price{padding-top:10px}#freshAddToCart #quantitySection #quantityText>table{width:auto;margin:initial}#freshAddToCart #quantitySection #quantityText>table td{padding:0}#freshAddToCart #quantitySection #quantityText label{font-weight:400;padding:0;margin-right:.5rem}#freshAddToCart #quantitySection #quantityText #quantityTextInput{width:9rem}#freshAddToCart #quantitySection #quantityText #quantityTextErrors{padding-left:.5rem}#nav-search-keywords{text-overflow:ellipsis}.freshATCChangeOver .a-changeover-inner{border-radius:25px;background:#232F3E;color:#FFF}#afx-atc-changeover{background-color:rgba(255,255,255,.6)}.freshATLChangeOver .a-changeover-inner{border-radius:25px;max-width:180px}.af-bpl-list-dash{width:15px}#fresh-returnless-refund-mob{margin-top:1.3rem!important}.fresh-rr-mob #fresh-returnless-refund-title-mob{vertical-align:middle;border-color:#adb1b8 #a2a6ac #8d9096;text-align:left;text-decoration:none;cursor:pointer;display:block;-webkit-tap-highlight-color:transparent;background:#f3f3f3;border-radius:.3rem;font-family:Arial,sans-serif}.fresh-rr-mob #fresh-returnless-refund-title-mob #fresh-returnless-refund-title-mob-text{font-size:1.6rem!important}.fresh-mob #fresh-returnless-refund-content-mob{vertical-align:middle;border-color:#adb1b8 #a2a6ac #8d9096;text-align:left;text-decoration:none;cursor:pointer;-webkit-tap-highlight-color:transparent;border-radius:.3rem;font-family:Arial,sans-serif;font-size:1.6rem!important;background:#fff}.fresh-mob #fresh-returnless-refund-title-mob:active{color:#e47911}#freshProductTitleGroup .tagLine{font-size:.7rem!important;color:#F90;line-height:1rem!important;text-align:left}#freshProductTitleGroup #logoByLine_feature_div .a-row .a-column.a-span6{padding-right:.6rem;padding-top:2%;padding-bottom:2%;margin-right:0;margin-left:5.5%;width:42.5%;text-align:right!important}#freshProductTitleGroup #logoByLine_feature_div .a-row .a-column.a-span6.a-span-last{float:left;border-left:.1rem solid #f90;margin-left:0rem;border-right:0rem}#freshProductTitleGroup #logoByLine_feature_div .a-row{margin-left:.9rem}#freshProductTitleGroup #logoByLine_feature_div .a-column.a-span6 img{height:3.1rem;width:9.8rem}#freshProductTitleGroup #logoByLine_feature_div::after{display:block;margin-top:1.2rem;margin-bottom:.3rem;border-top:.1rem #e7e7e7 solid;content:'';width:100%;position:relative;left:-3.6rem;padding-right:5rem}#freshProductTitleGroup #logoByLine{height:4rem}#freshProductTitleGroup .tagLine .a-column.a-span12{padding-top:.7rem}#freshProductTitleGroup #logoByLine_feature_div{text-align:center}#freshProductTitleGroup #logoByLine_feature_div.prestigeLogoByline{text-align:center;margin-left:2.2rem}#freshProductTitleGroup #brandByline_feature_div{margin-bottom:0rem}#freshProductTitleGroup .logoByLineApp{margin-right:2.2rem}#freshProductTitleGroup .title-expander:not(.unclamp){display:-webkit-box!important;-webkit-line-clamp:2!important;-webkit-box-orient:vertical!important;overflow:hidden!important;text-overflow:ellipsis!important;cursor:pointer}#freshProductTitleGroup #title.title-expander.unclamp{z-index:11;opacity:1;background:rgba(255,255,255,.9);box-shadow:0 .3rem .6rem #fafafa}#freshProductTitleGroup #expandTitleToggle{height:2rem;right:-2.5rem;bottom:0rem;position:absolute;display:inline-block;width:2rem;background-size:130px 20px}#freshProductTitleGroup #expandTitleEnclosure{position:relative;margin-bottom:0rem}#freshProductTitleGroup #title.title-expander.with-caret{padding-right:2.5rem!important}#freshProductTitleGroup #title.title-expander.unclamp{padding-right:2.5rem!important}#freshProductTitleGroup .title-expander i{display:none}#freshProductTitleGroup .with-caret #expandTitleToggle{background-image:url(https://m.media-amazon.com/images/G/01/AUIClients/FreshDetailPageMobileAssets-expand_icon_title_expander-d6d2d37d739af9e4c3f50ad296d056dec51d24f1._V2_.png)}#freshProductTitleGroup .unclamp #expandTitleToggle{background-image:url(https://m.media-amazon.com/images/G/01/AUIClients/FreshDetailPageMobileAssets-collapse_icon_title_expander-309bc5f11da90964d76ae1fd0ccc714f2979b181._V2_.png)}#fresh-add-on-details-link{color:#0066c0;font-size:1.1rem;line-height:1.5} Therefore, you might face a UX design challenge. #designsystem #ux https://t.co/EW8tkeD0e5 », While taking the uber in delhi, I asked the driver - which is better uber or Ola (India’s local version of uber). The book offers practical advice for validating all that you need towards building a product. .qs-widget-container{font-family:"Amazon Ember",Arial,sans-serif!important;line-height:19px!important}.qs-widget-checkbox-hidden:active+.qs-widget-container{visibility:hidden}.qs-widget-checkbox-hidden:active+.qs-widget-container>.qs-widget-spinner{visibility:visible}.qs-widget-hidden{visibility:hidden}.qs-widget-visible{visibility:visible}.qs-widget-spinner{position:absolute}.qs-widget-table{border-collapse:collapse;table-layout:auto;margin:0!important;border:0;width:auto}.qs-widget-footer-container{border:0;padding:0;text-align:left}.qs-widget-price{font-weight:700}.qs-widget-bottom-sheet-container{font-family:"Amazon Ember",Arial,sans-serif!important;background-color:#f3f3f3!important;line-height:.8!important;font-size:15px}.qs-widget-bottom-sheet-image-container{width:34%;height:160px;overflow:hidden;background-color:#fff!important;position:absolute;top:0}.qs-widget-bottom-sheet-image{margin-left:0;padding:6px;max-width:100%;height:auto;width:auto;max-height:100%;position:absolute;top:50%;left:50%;transform:translateX(-50%) translateY(-50%)}.qs-widget-bottom-sheet-table{width:100%;border-bottom:2px solid #d3d3d3}.qs-widget-dropdown-wrapper{width:100%;height:100%;background-color:#fff;border:0;border-radius:0}.qs-widget-dropdown-unorderedlist{padding-top:70px;padding-bottom:70px}.qs-widget-dropdown{height:160px;overflow-y:auto;overflow-x:hidden;width:100%;-webkit-overflow-scrolling:touch}.qs-widget-dropdown-overlap{position:absolute;background:linear-gradient(to bottom,#fff,rgba(255,255,255,.6),rgba(255,255,255,0),rgba(255,255,255,.6),#fff);height:100%;width:32%;top:0;left:34%;pointer-events:none}.qs-widget-dropdown-selected-hr{position:absolute;margin:0;border:0;height:1px;width:32%;left:34%;background-image:linear-gradient(to right,transparent,rgba(128,128,128,.87),transparent)}.qs-widget-bottom-sheet-unit{position:absolute;top:89px;left:66%;font-size:24px;font-weight:lighter;color:#111}.qs-widget-dropdown-li{text-align:center;font-size:24px;padding:0;margin:13px;height:32px;outline:0}.qs-widget-bottom-sheet-table-td-shrink{width:1px}.qs-widget-bottom-sheet-select-quantity-text{margin:0;padding:10px 5px 5px 10px;width:100%;background-color:#fff}.qs-widget-bottom-sheet-quantitySuffix .qs-widget-b{color:#111;font-weight:700}.qs-widget-summary-container{top:-3px;border-radius:0!important;width:100%!important;border:0!important;max-height:170px}.qs-widget-summary-hr{width:100%;height:0;border:1px;z-index:1}.qs-widget-summary-atc{margin-top:5px;width:100%}.qs-widget-text-input[data-size=base]{width:55px}.qs-widget-text-input[data-size=small],.qs-widget-text-input[data-size=small] [id^=qs-widget-text-input-]{width:55px;height:34px;margin:0;overflow-y:hidden}.qs-widget-summary-disclaimer{height:32px!important;font-size:11px!important}.qs-widget-bottom-sheet-small-text{font-size:13px!important}.qs-widget-summary-atc{height:47px!important}.qs-widget-summary-atc-native{font-size:16px!important}.qs-widget-bottom-sheet-table-td-fixed-padding{padding:2px 4px}.qs-widget-bottom-sheet-summary-price-small{font-size:15px!important}.qs-widget-bottom-sheet-summary-price-big{font-size:38px!important}.qs-widget-price{font-weight:400;line-height:normal!important} Beyond is a UX design agency that has offices in New York, San Francisco, Austin, and London. #sitb-sticker-container{text-align:right}#sitb-sticker{height:14px}#image-block div.image-wrapper-sitb{display:inline-block;vertical-align:middle}.a-carousel-transition-none ol.a-carousel{width:auto}.a-lazy-loaded,.a-manually-loaded{background:0 0!important}.a-carousel-card{white-space:normal}.a-carousel-viewport:focus{outline:0 none}#imageBlock_feature_div .a-immersive-image{display:inline-block}#imageBlock_feature_div img.badge-lower-left{max-height:50px;position:absolute;left:10px;bottom:0;z-index:1000}#image-block .image-size-wrapper img{backface-visibility:hidden;-webkit-backface-visibility:hidden}#single-image-block .image-wrapper img{backface-visibility:hidden;-webkit-backface-visibility:hidden}#single-image-block{position:relative}#image-block-row{position:relative}#image-block .carousel-loader{position:absolute;width:100%;height:100%;top:0;left:0}#image-block .white-bg{width:100%;height:100%;background-color:#FFF}#image-block .carousel-loader-img{position:absolute;top:50%;left:50%;transform:translate3d(-50%,-50%,0);-webkit-transform:translate3d(-50%,-50%,0);z-index:1}#image-block .a-carousel-card{position:relative}#badge360{position:absolute;top:0;left:16px;z-index:10}#carousel-main-image-360{overflow:hidden;margin:auto;height:100%}.enhanced-image-block-pagination-dots ul{text-align:center}.enhanced-image-block-pagination-dots ul.a-pagination.a-dots li{border-radius:2rem;height:1rem;width:1rem;border:.1rem solid #949494;list-style:none;margin:1.3rem;display:inline-block}.enhanced-image-block-pagination-dots ul.a-pagination.a-dots li.a-selected{border:.1rem solid #767676;background-color:#767676}.enhanced-image-block-pagination-dots ul.a-pagination.a-dots li.a-dot-video{border-bottom:.5rem solid transparent;border-left:1rem solid #949494;border-right:0;border-top:.5rem solid transparent;-webkit-border-radius:0;border-radius:0;height:0;width:0}.image-arrow-left{position:absolute;height:2.8875rem;width:.4rem;background-color:#949494;-webkit-transform:rotate(150deg);transform:rotate(150deg);z-index:5}.image-arrow-left-inner{height:2.8875rem;width:.4rem;background-color:#949494;position:absolute;top:1.9925rem;left:-1.1505rem;-webkit-transform:rotate(60deg);transform:rotate(60deg)}.image-arrow-right{position:absolute;height:2.8875rem;width:.4rem;background-color:#949494;-webkit-transform:rotate(-30deg);transform:rotate(-30deg);z-index:5}.image-arrow-invisible{display:none}.image-arrow-right-inner{height:2.8875rem;width:.4rem;background-color:#949494;position:absolute;top:1.9925rem;left:-1.1505rem;-webkit-transform:rotate(60deg);transform:rotate(60deg)}.video-play-circle{border-radius:6rem;height:3rem;width:3rem;border:.3rem solid #949494;list-style:none;position:absolute;right:5%;z-index:5}.video-play-circle-inner{background:0 0;border-bottom:.6rem solid transparent;border-left:1.5rem solid #949494;border-right:0;border-top:.6rem solid transparent;height:0;width:0;position:absolute;top:.6rem;left:.72rem}#right-arrow-wrapper{width:20px;height:20px;position:absolute;z-index:4;top:50%;right:1%;padding-bottom:50px;padding-left:20px;padding-right:20px}#left-arrow-wrapper{width:20px;height:20px;position:absolute;z-index:4;top:50%;left:1%;padding-top:21px;padding-bottom:30px;padding-left:20px;padding-right:20px}#video-play-wrapper{width:20px;height:20px;position:absolute;z-index:4;right:1%;padding-left:40px;padding-bottom:30px;padding-top:5px}#imageBlock_feature_div{position:relative}#view-360-back{display:inline-block;position:relative;top:-60px;z-index:10;border:1px solid rgba(0,0,0,.17);background:rgba(255,255,255,.5)}#view-360-back span.a-button-inner{background:0 0}#view-360-back-text{color:#4b4b4b}#image-360-container{display:table;height:100%}#image-360-wrapper{display:table-cell;vertical-align:middle}#image-360{overflow:hidden;margin:auto;transform:scale(.8);-webkit-transform:scale(.8);opacity:0}#view-360-loader-app{background:url(https://images-na.ssl-images-amazon.com/images/G/01/amazonui/loading/loading-4x._V1_.gif) 50% 50% no-repeat;position:absolute;width:100%;height:100%}#view-360-loader{background:url(http://g-ecx.images-amazon.com/images/G/01/amazonui/loading/loading-4x._V1_.gif) 50% 50% no-repeat;position:absolute;width:100%;height:100%}#view-360-zoom-wrapper{margin:auto}#image-sprites img{width:100%}#helpText-360 .a-changeover-inner{background-color:rgba(134,134,134,.95);margin-left:-12rem;width:24rem;border:.1rem solid rgba(134,134,134,.95)}#helpText-360 .a-icon-checkmark-inverse{display:none}#view-360-icon-wrapper{width:47px;height:47px;float:right;z-index:10;position:relative;top:-60px;left:7.5px}#view-360-icon{width:32px;height:32px;margin:7.5px 7.5px;background-image:url(${greyIcon360URL});background-size:32px 32px}#zoom-360{position:absolute}#immersive-main li.a-carousel-card{width:100%}#immersive-main form.a-carousel-state{display:none}#immersive-main div.image-wrapper{display:table;width:100%;height:100%;padding:0 10px;-webkit-backface-visibility:hidden}#immersive-main div.a-image-wrapper{display:table-cell;vertical-align:middle}#immersive-main ol.a-carousel{width:100%}#immersive-mini li.a-carousel-card{width:46px!important;border:2px solid #fff;margin-left:0!important}#immersive-mini li.a-carousel-card.selected{border:2px solid orange}#immersive-mini{text-align:left!important;margin-left:0!important}#immersive-mini form.a-carousel-state{display:none}#immersive-mini div.image-wrapper{display:table;width:100%;height:100%;padding:0 0;-webkit-backface-visibility:hidden}#immersive-mini div.a-image-wrapper{width:46px;height:46px;display:table-cell;vertical-align:middle}#immersive-mini .a-carousel-viewport,#immersive-mini.a-carousel-container{min-height:50px}#immersive-mini ol.a-carousel{width:100%}#zoom-changeover .a-changeover-inner{left:57%!important}.mini_carousel{height:46px}.mini_carousel img{max-height:46px}.a-carousel-display-single .a-carousel-viewport{height:100%!important}#immersive-image-back{z-index:1000;position:absolute;left:13px;margin-top:13px;width:auto;border:1px solid rgba(0,0,0,.17);background:rgba(255,255,255,.5)}#immersive-image-back span.a-button-inner{background:0 0}#immersive-image-back-text{color:#4b4b4b}.immersive-view-gallery .a-secondary-view-inner{padding:0 2px 0 2px}#imageBlock_feature_div.inview-resize-image #image-block-row{-webkit-clip-path:inset(0 -10px 0 -10px);clip-path:inset(0 -10px 0 -10px)}.inview-resize-image #image-block{width:100vw;-webkit-transform-origin:center top;transform-origin:center top;-webkit-backface-visibility:hidden;backface-visibility:hidden;-webkit-transform:translateZ(0);transform:translateZ(0)}.inview-resize-image #image-block.transition{-webkit-transition:transform 20ms linear;transition:transform 20ms linear}#imageBlock_feature_div.inview-resize-image .fixed{position:fixed;top:0}.video-immersive-view-gallery .a-secondary-view-inner{padding:0}.vse-video-element .airy-player-container{z-index:-1}.video-data-wrapper[data-weblab-name=VSE_DP_IMAGE_BLOCK_MOBILE_IOS_137053] .vse-video-element .slate-image-table-cell{background-color:#000}.video-ingress,.video-ingress .vse-video-element{position:relative}.video-ingress .video-count{position:absolute;top:15px;right:11px;display:inline-block;background-color:rgba(0,0,0,.6);vertical-align:text-top;color:#FFF;padding:1px 10px}.vse-video-element .slate-image-table-cell img{vertical-align:middle}.image-size-wrapper #main-image{left:0!important;opacity:1}#single-image-block div.a-image-wrapper{display:table;width:100%;height:100%;padding:0 10px;-webkit-backface-visibility:hidden}#single-image-block div.image-wrapper{display:table-cell;vertical-align:middle}#image-block-360 .a-button-focus{border-color:#adb1b8 #a2a6ac #8d9096;box-shadow:none;-webkit-box-shadow:none}#image-block a:focus{outline:0 none}#image-block li.a-carousel-card{height:100%;width:100%}#image-block form.a-carousel-state{display:none}#image-block div.a-image-wrapper,div.video-table{display:table;width:100%;height:100%;padding:0 10px;-webkit-backface-visibility:hidden}#image-block div.image-wrapper,div.video-table-cell{display:table-cell;vertical-align:middle}#loadingImages{text-align:center!important;display:block;line-height:.6!important;height:10px}#image-block-pagination-dots.increaseSize{display:none}#image-block ol.a-carousel{width:100%}.image-size-wrapper #main-image.imageLeft0{left:0}.image-size-wrapper #main-image.imageLeft25{left:25px}#image-block div.video-wrapper img{margin-left:auto;margin-right:auto}#immersive-main .video-table{padding-top:65px}ul.a-pagination.a-dots .a-dot-video,ul.a-pagination.a-dots .a-dot-video.a-selected{background:0 0;border-bottom:.5rem solid transparent;border-left:.9rem solid #949494;border-right:0;border-top:.5rem solid transparent;-webkit-border-radius:0;border-radius:0;height:0;width:0}ul.a-pagination.a-dots{height:10px}ul.a-pagination.a-dots .a-dot-video:not(.a-selected):after{border-bottom:.3rem solid transparent;border-left:.6rem solid #f3f3f3;border-right:0;border-top:.3rem solid transparent;-webkit-border-radius:0;border-radius:0;content:"";height:0;left:-.8rem;position:absolute;top:-.3rem;width:0}div.airy-player-container{width:100%;height:100%;position:relative;overflow:hidden}div.airy-player-container .image-size-wrapper .image-inner-container{width:100%;height:100%}div.airy-player-container .airy-play-hint{visibility:hidden!important}div.airy-player-container .slate-image-table{display:table;width:100%;height:100%}div.airy-player-container .slate-image-table-cell{display:table-cell;vertical-align:middle}.product-xray-hotspot{width:15px!important;height:15px!important;-webkit-border-radius:15px;-moz-border-radius:15px;border-radius:15px;-webkit-box-shadow:0 3px 2px rgba(0,0,0,.3);-moz-box-shadow:0 3px 2px rgba(0,0,0,.3);box-shadow:0 3px 2px rgba(0,0,0,.3);background:#FF8F00;padding:1px;border:solid #fff 2px;text-decoration:none;position:absolute;z-index:250}.product-xray-hotspot:hover{width:21px!important;height:21px!important}.product-xray-hotspots-container{display:none;top:0;left:0;z-index:-100;position:absolute;height:100%;width:100%}.product-xray-desc-container{display:none;position:absolute;z-index:250;text-align:left;background-color:#fff;opacity:.9;padding:4px;bottom:0;width:100vw}.product-xray-desc-title{padding-left:4px}.product-xray-desc-text{opacity:.9;padding:4px}.product-xray-desc-media{z-index:250}#product-xray-icon{top:10px;right:10px;width:24px!important;height:24px!important;-webkit-border-radius:15px;-moz-border-radius:15px;border-radius:15px;-webkit-box-shadow:0 3px 2px rgba(0,0,0,.3);-moz-box-shadow:0 3px 2px rgba(0,0,0,.3);box-shadow:0 3px 2px rgba(0,0,0,.3);background:#FF8F00;padding:1px;border:solid #fff 2px;text-decoration:none;color:#fff;position:absolute}@media screen and (-ms-high-contrast:active),(-ms-high-contrast:none){#main-image{max-width:85vw;width:auto}}.image-block-display-flex{display:flex;align-items:center;justify-content:center} AmazonUIPageJS : P).when('gestaltCustomizableProductDetailPage').execute(function(){ background: url("https://images-na.ssl-images-amazon.com/images/G/01/amazonui/loading/loading-4x._V1_.gif") center center no-repeat; Read "UX for Lean Startups Faster, Smarter User Experience Research and Design" by Laura Klein available from Rakuten Kobo. Reviewed in the United States on May 9, 2017, Great for laymen and startup people in general - not experienced UX designers. * Copyright 2013 jQuery Foundation and other contributors Licensed MIT */.ask-autocomplete{position:relative;top:0;left:0;cursor:default}.ask-autocomplete-menu{list-style:none;padding:0;margin:0;display:block;outline:0;border-radius:.3rem;position:relative}.ask-autocomplete-menu .ask-autocomplete-menu-item{margin:0;padding:0;width:100%;list-style:none}.ask-autocomplete-menu .ask-autocomplete-menu-item a{text-decoration:none;display:block;padding:1px 10px;line-height:2;min-height:0;font-weight:400}.ask-autocomplete-menu .ask-autocomplete-menu-item a.ask-autocomplete-state-active,.ask-autocomplete-menu .ask-autocomplete-menu-item a.ask-autocomplete-state-focus{font-weight:400;margin:0;background:#eee}.ask-autocomplete-menu-item-first{padding-top:10px!important}.ask-autocomplete-menu-item-last{padding-bottom:10px!important}.ask-autocomplete-menu .ask-state-disabled{font-weight:400;line-height:1.5}.ask-autocomplete-menu .ask-state-disabled a{cursor:default}.ask-autocomplete-widget{font-family:'Amazon Ember';font-size:1.1em}.ask-autocomplete-widget .ask-autocomplete-widget{font-size:1em}.ask-autocomplete-widget input,.ask-autocomplete-widget select,.ask-autocomplete-widget-content{border:1px solid #ddd;color:#333}.ask-autocomplete-widget-content a{color:#333}.ask-autocomplete-state-active a{color:#eb8f00;text-decoration:none} They are building... RNO1. For anyone working on a startup or even just in general working in web development. AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/31Q4RNPCjTL.js?AUIClients/MonthlyPaymentsDetailPageAssets&X6KuZNYM#mobile.us.209620-T1'); It goes to show that design+Dev #collaboration can transcend boundaries when both aim towards great user experience. How better #ux helps win in the markets! What we didn't have was a way to prove that people wanted the ideas. #multiple-dfl-offers{border-radius:.3rem;border-color:#adb1b8 #a2a6ac #8d9096;border-style:solid;border-width:.1rem;position:relative;width:100%;padding:1rem 2.7rem 1rem 1rem}#multiple-dfl-offers .dfl-arrow{position:absolute;top:50%;right:16px;margin-top:-5.5px}#multiple-dfl-offers .currencyINR{background-position-x:0}#multiple-dfl-offers .dfl-widget.dfl-primary-peak-offer{height:60px}.dfl-primary-peak-offer{margin-left:45px;margin-right:10px}.dfl-primary-peak-offer.dfl-offer-content{height:40px;overflow:hidden}.dfl-special-offer{color:#b12704;font-weight:700}#dfl-more-offers{color:#0066c0;white-space:nowrap}.dfl-offer-footer{color:#0066c0;white-space:nowrap} .heartsSheetImageContainer{overflow:auto;height:90px;white-space:nowrap}.lolVerticalScroll{overflow:auto;width:100%}.lolVerticalScrollHeight{height:280px}.lolVerticalScrollHeightSmall{height:120px}.heartsItemImageContainers{display:inline-block}.heartsListInfoBox{display:inline-block;margin-right:5px;vertical-align:top}.heartsUnderlineLink{border-bottom:#7ed8e4 2px solid;max-width:80%}.heartsDefaultListName{max-width:100%;text-overflow:ellipsis;display:inline-block;overflow:hidden}.heartsListNameEllipsis{overflow:hidden!important;text-overflow:ellipsis;display:block;white-space:nowrap;max-width:150px}.heartsNoMarginTextSeparator{margin:0}.heartsTextItemRow{padding-top:18px;text-align:center;overflow:hidden;text-overflow:ellipsis}.heartsTextItemContainer{vertical-align:bottom;width:75px;height:80px}.heartsSeeMoreItemsLink{width:120px!important} a.sh-wrap{border:none;outline:0;background:0 0;color:inherit;text-decoration:none}a.sh-wrap:active,a.sh-wrap:hover,a.sh-wrap:link,a.sh-wrap:visited{border:none;outline:0;color:inherit;text-decoration:none}button.sh-wrap{padding:0;border:none;outline:0;background:0 0;color:inherit;font-family:inherit;font-size:inherit;line-height:inherit}.sh-wrap{display:block}.sh-wrap.sh-option-inline{display:inline-block}body.sh-option-no-scroll{height:100%;overflow:hidden}.sh-price{color:#b12704}.sh-list-horizontal{*zoom:1}.sh-list-horizontal:after{content:"";display:block;clear:both;height:0}.sh-list-horizontal,.sh-list-horizontal-row,.sh-list-vertical{list-style:none;color:inherit;margin-top:0;margin-right:0;margin-left:0}.sh-list-horizontal li,.sh-list-horizontal-row li,.sh-list-vertical li{list-style:none}.sh-list-horizontal li{float:left}.sh-list-horizontal-row{display:table;border-collapse:collapse;width:100%}.sh-list-horizontal-row li{display:table-cell}.sh-option-addition.sh-list-horizontal-row.a-button-toggle-group,.sh-option-addition.sh-list-horizontal.a-button-toggle-group{font-size:1.5rem}.sh-option-addition.sh-list-horizontal li,.sh-option-addition.sh-list-horizontal-row li{vertical-align:middle}.sh-option-addition.sh-list-horizontal li+li,.sh-option-addition.sh-list-horizontal-row li+li{position:relative;padding-left:1.5em}.sh-option-addition.sh-list-horizontal li+li:before,.sh-option-addition.sh-list-horizontal-row li+li:before{content:"+";position:absolute;left:0;width:1.5em;text-align:center}.sh-option-addition.sh-list-horizontal-row{width:auto}.sh-option-addition.sh-list-horizontal-row li+li:before{top:50%;line-height:0}.sh-option-addition.sh-option-addition-wide.sh-list-horizontal li+li,.sh-option-addition.sh-option-addition-wide.sh-list-horizontal-row li+li{padding-left:3em}.sh-option-addition.sh-option-addition-wide.sh-list-horizontal li+li:before,.sh-option-addition.sh-option-addition-wide.sh-list-horizontal-row li+li:before{width:3em}.sh-carousel-devices-container{margin-bottom:1.3rem}.sh-a-container .sh-carousel-devices-container{margin-bottom:1.3rem}.sh-carousel-devices-container.sh-option-size-small .sh-carousel-devices-device{width:12rem}.sh-carousel-devices-container.sh-option-size-small .sh-carousel-devices-device .sh-img{height:8rem}.sh-carousel-devices-device{text-align:center;overflow:visible;width:15rem}.sh-carousel-devices-device .sh-form{margin-top:.9rem}.sh-carousel-devices-device .sh-btn{margin-bottom:.3rem}.sh-carousel-devices-device .sh-btn.a-button-icon .a-icon{display:none}.sh-carousel-devices-device .sh-btn.a-button-icon .a-button-text{position:static;z-index:auto;text-align:center;padding-left:1.7rem;padding-right:1.7rem}.sh-carousel-devices-device .sh-img{height:15rem;margin-bottom:.5rem}.sh-carousel-devices-device .sh-title{display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.sh-carousel-devices-device .sh-price-offers,.sh-carousel-devices-device .sh-title,.sh-carousel-devices-device p.sh-price{display:block;margin:0;font-size:1.3rem;line-height:1.4}.sh-carousel-devices-container.a-carousel-transition-none li.sh-carousel-devices-device:last-child{margin-right:1.4rem}.sh-certified-badge{color:#fff;margin-bottom:1.3rem}.sh-certified-badge-header{padding:.3em .5rem .3em .9rem;float:left;font-size:1.1rem;line-height:1;background:#2f2f2f;margin-bottom:-.1em;position:relative;max-width:80%;max-width:calc(100% - 1em)}.sh-certified-badge-header:after{content:"";display:block;position:absolute;height:0;width:.1em;top:0;right:-1em;border-color:#2f2f2f transparent;border-style:solid;border-width:0 1em 1.7em 0}.sh-certified-badge-header .sh-title{display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.sh-certified-badge-body{display:table;width:100%;padding:.9rem;background:#2f2f2f;position:relative}.sh-certified-badge-body .sh-img{max-height:4.2rem}.sh-certified-badge-wwa{display:table-cell;padding-right:1.3rem;vertical-align:top}.sh-certified-badge-wwa{width:66.6667%}.sh-certified-badge-demo{display:table-cell;position:relative;vertical-align:top;text-align:center}.sh-certified-badge-demo .sh-img{box-sizing:content-box;max-width:4.2rem;padding:0 1.3rem}.sh-certified-badge-demo .sh-text{display:block;position:absolute;bottom:0;width:100%;font-size:1.3rem;line-height:1;color:#45d9ff;background-color:#2f2f2f;background-color:rgba(47,47,47,.5);display:block;overflow:hidden;text-overflow:ellipsis;text-overflow:-o-ellipsis-lastline;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;max-height:3.9rem}.sh-certified-personalized-badge{margin-bottom:1.3rem}.sh-certified-personalized-badge-body{display:table;width:100%;padding:15px 0 15px 0;position:relative}.sh-certified-personalized-badge-wwa{padding-right:.9rem;width:32px;display:table-cell;vertical-align:top}.sh-certified-personalized-badge-wwa .sh-img{width:32px;min-width:32px;height:32px;vertical-align:top}.sh-certified-personalized-badge-description{display:table-cell;vertical-align:middle;line-height:1.3;max-width:460px;letter-spacing:0}.sh-certified-personalized-badge-description-text{font-size:1.5rem}.sh-certified-personalized-badge-header{font-size:1.5rem}#sh-certified-personalized-badge-popover-trigger{text-decoration:none;color:#767676}#sh-certified-personalized-badge-popover-trigger i{vertical-align:middle;margin-top:0;margin-bottom:0}.sh-certified-personalized-badge-popover{padding:15px 15px 11px 15px;min-width:300px;max-width:400px}.sh-badge-v2{margin-bottom:1.3rem}.sh-badge-v2-content{padding:1.7rem .9rem}.sh-badge-v2-description{display:table-cell;vertical-align:middle;line-height:1.3;letter-spacing:0}.sh-badge-v2-description-text{font-size:1.5rem}.sh-badge-v2-header{font-size:1.1rem;color:#666}.sh-badge-v2-wwa{width:3.2rem;margin-right:.9rem;vertical-align:top}.sh-badge-v2-wwa .sh-badge-v2-img{width:3.2rem;vertical-align:top}.sh-badge-v2-body{display:table;position:relative}.sh-badge-v2-row-border{border-bottom:1px solid #ddd}.sh-badge-v2-item-row{display:table-row}.sh-badge-v2-checkbox-div{display:table-cell;min-width:4.8rem;position:relative}.sh-badge-v2-textbox-div{display:table-cell;border-left:1px solid #ddd;padding:1.3rem;width:100%}.sh-badge-v2-checkbox{height:100%;position:absolute!important;left:0;right:0}.sh-badge-v2-checkbox .a-icon{top:0!important;bottom:0;left:0!important;right:0;margin:auto!important}#sh-badge-v2-expander-content{padding:0}.sh-badge-v2-price-atc{padding:1.3rem}.sh-badge-v2-expander-box{margin-top:-.1rem;border-radius:0;border-top:0;border-bottom:0}.sh-badge-v2-atc-img-list{display:table}.sh-badge-v2-atc-img-list-item{margin-right:0!important}.sh-badge-v2-atc-img-list-item-content,.sh-badge-v2-selection-preview{height:6rem}.sh-badge-v2-atc-img{margin:auto;position:absolute;max-width:100%;max-height:100%;top:0;bottom:0;left:0;right:0}.sh-badge-v2-atc-img-list-item-container:before{padding-bottom:100%;display:block;content:"";height:0}.sh-badge-v2-flex-center{display:-webkit-flex!important;display:flex!important;-webkit-align-items:center;align-items:center}.sh-badge-v2-img-list-separator{font-size:2rem;margin:0 .5rem}.sh-badge-v2-atc-img-list-item-container{width:6rem}.sh-badge-v2-atc-img-list-item:last-child .sh-badge-v2-img-list-separator{display:none;visibility:hidden}.sh-badge-v2-atc-select-products-msg{text-align:center;position:relative;top:2.5rem}.sh-badge-v2-expander-heading-price{color:#b12704}.sh-badge-v2-product-title{display:block;overflow:hidden;text-overflow:ellipsis;text-overflow:-o-ellipsis-lastline;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical}.sh-badge-v2-atc-form{margin-bottom:0}.sh-dp-list-more-thumbnails{list-style:none;color:inherit;margin-top:0;margin-right:0;margin-left:0}.sh-dp-list-more-thumbnails li{list-style:none}#sh-dp-list-more-thumbnails-wrap{overflow:hidden}.sh-dp-list-more-thumbnails{position:relative;max-width:100%;width:10.9rem;height:5.1rem;overflow:hidden;font-size:0}.sh-dp-list-more-thumbnails li{display:inline-block;margin:0 .9rem 1.3rem 0}.sh-dp-list-more-thumbnails li.sh-dp-list-more-item{position:absolute;top:0;right:0;margin-right:0}.sh-dp-list-more-thumbnails .a-button-inner,.sh-dp-list-more-thumbnails .a-button-text{padding:0}.sh-dp-list-more-thumbnails .sh-btn{width:5rem;height:5rem;margin:0;padding:.4rem}.sh-dp-list-more-thumbnails .sh-btn .sh-img,.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .sh-btn-inner{width:100%;height:100%;margin:0}.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .a-button-inner,.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .a-button-text{height:100%;background:0 0}.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .sh-btn-inner{display:table;font-size:1.3rem;line-height:1.2;overflow:hidden;color:#0066c0}.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .sh-text{display:table-cell;vertical-align:middle}.sh-dp-list-more-thumbnails.sh-option-length-1{max-width:10.9rem}.sh-dp-list-more-thumbnails.sh-option-length-2{max-width:16.8rem}.sh-dp-list-more-thumbnails.sh-option-length-3{max-width:22.7rem}.sh-dp-list-more-thumbnails.sh-option-length-4{max-width:28.6rem}.sh-dp-list-more-thumbnails.sh-option-length-5{max-width:34.5rem}.sh-dp-list-more-thumbnails.sh-option-length-6{max-width:40.4rem}.sh-dp-list-more-thumbnails.sh-option-length-7{max-width:46.3rem}.sh-dp-list-more-thumbnails.sh-option-length-8{max-width:52.2rem}.sh-dp-list-more-thumbnails.sh-option-length-9{max-width:58.1rem}.sh-dp-list-more-thumbnails.sh-option-length-10{max-width:64rem}@media only screen and (min-width:240px){.sh-dp-list-more-thumbnails{width:16.8rem}}@media only screen and (min-width:299px){.sh-dp-list-more-thumbnails{width:22.7rem}}@media only screen and (min-width:359px){.sh-dp-list-more-thumbnails{width:28.6rem}}@media only screen and (min-width:417px){.sh-dp-list-more-thumbnails{width:34.5rem}}@media only screen and (min-width:476px){.sh-dp-list-more-thumbnails{width:40.4rem}}@media only screen and (min-width:535px){.sh-dp-list-more-thumbnails{width:46.3rem}}@media only screen and (min-width:594px){.sh-dp-list-more-thumbnails{width:52.2rem}}@media only screen and (min-width:653px){.sh-dp-list-more-thumbnails{width:58.1rem}}@media only screen and (min-width:712px){.sh-dp-list-more-thumbnails{width:64rem}}.sh-dp-alert{display:table;margin-bottom:1.3rem}.sh-dp-alert-icon{display:table-cell}.sh-dp-alert-body{display:table-cell;padding-left:1.3rem}.sh-skin-dark{background:#2f2f2f;color:#fff}.sh-skin-dark hr{border-color:#e7e7e7}.sh-skin-dark li{color:#fff}.sh-skin-dark a{color:#45d9ff}.sh-skin-dark a:active,.sh-skin-dark a:hover,.sh-skin-dark a:link,.sh-skin-dark a:visited{color:#45d9ff}.sh-dp-requirements .sh-touch-link>.a-box-inner{padding-left:3.8rem;text-align:center}.sh-dp-required-devices .sh-heading{margin-bottom:.9rem;text-align:center}.sh-dp-required-devices .sh-list-horizontal-row{margin:0 auto}.sh-dp-required-devices .sh-list-horizontal-row .sh-img{max-height:7.2rem;max-width:7.2rem}.sh-dp-why-hub{border:0}.sh-dp-why-hub .sh-img{max-height:21.6rem}.sh-dp-why-hub .sh-link{text-decoration:none}.sh-dp-why-hub .sh-link:active,.sh-dp-why-hub .sh-link:hover,.sh-dp-why-hub .sh-link:link,.sh-dp-why-hub .sh-link:visited{text-decoration:none}.sh-dp-or-for-sonar{margin-top:.9rem;margin-bottom:.9rem}.sh-dp-or-for-sonar .sh-heading{text-align:center}.sh-dp-recommendations{margin-top:1.3rem}.sh-dp-recommendations .sh-heading{margin-bottom:1.3rem}.sh-dp-recommendations hr{margin-top:1.3rem}.sh-dp-recommendations .sh-carousel-devices-device{text-align:left}.sh-dp-more-details-video{overflow:hidden}.sh-dp-more-details-video .sh-video{display:block;max-width:100%;object-fit:cover;background:0 0}.sh-dp-more-details-body{border:0;border-radius:0;background-clip:padding-box;background:0 0}.sh-dp-more-details-body .sh-divider,.sh-dp-more-details-body .sh-img{margin-bottom:1.3rem}.sh-dp-more-details-body .sh-img{max-height:5.04rem}.sh-dp-more-details-body .sh-link{text-decoration:none}.sh-dp-more-details-body .sh-link:active,.sh-dp-more-details-body .sh-link:hover,.sh-dp-more-details-body .sh-link:link,.sh-dp-more-details-body .sh-link:visited{text-decoration:none}.sh-dp-not-certified{background:#f6f6f6}.sh-dp-not-certified .sh-trigger{display:block;margin-top:.5rem;font-size:1.3rem;line-height:1}.sh-dp-not-certified .sh-dp-alert{margin-bottom:2.1rem} The problem of your future users. It’s a great read for anyone, even if you don’t work at a startup. .amazon-lists-hearts-sample-css{max-width:100%;text-overflow:ellipsis;display:aok-inline-block;overflow:hidden}.amazon-lists-flyout-error-container,.amazon-lists-heart-container,.amazon-lists-popup-error-container{background-color:#fff;z-index:2;text-align:left}.amazon-lists-heart-container{width:34px;height:34px;border-radius:34px;border:#eee solid 1px;visibility:hidden;opacity:0;transition:opacity .1s ease-in}.amazon-lists-empty-heart,.amazon-lists-filled-heart{position:absolute;top:7px;bottom:7px;left:5px}.amazon-lists-empty-heart::before,.amazon-lists-filled-heart::before{content:'';position:absolute;top:-14px;left:-12px;width:48px;height:48px}.amazon-lists-popup-error-container{opacity:.95;top:0;border-radius:0;margin-left:0}.amazon-lists-flyout-error-container{opacity:.95}.amazon-lists-flyout-error-container div{overflow:hidden;text-overflow:ellipsis}.amazon-lists-heart-icon-container{position:absolute;width:34px;height:34px}.amazon-lists-heart-flyout{margin-left:34px;margin-right:17px;padding-top:5px;overflow:hidden;text-overflow:ellipsis}.amazon-lists-heart-flyout-text{color:#111;font-size:12px}.amazon-lists-heart-list-name-underline{text-decoration:underline}.amazon-lists-heart-button{width:100%;height:100%;background:0 0;border:0;padding:0;outline:0}.amazon-lists-heart-button .amazon-lists-empty-heart,.amazon-lists-heart-button .amazon-lists-filled-heart{visibility:hidden}.amazon-lists-heart-button[aria-checked=true] .amazon-lists-filled-heart{visibility:visible}.amazon-lists-heart-button[aria-checked=false] .amazon-lists-empty-heart{visibility:visible}.amazon-lists-heart-container-search-list-view{position:absolute;bottom:8px;left:8px}.amazon-lists-heart-container-search-grid-view{position:absolute;bottom:8px;left:8px} ">

Setup Menus in Admin Panel

Setup Menus in Admin Panel

Setup Menus in Admin Panel

ux for startups

Also good for UX person, Not necessary to learn new stuff, but some sort of reminder. My boss challenged me to figure that out and through this book ( and a few others in the series like Lean Customer) I realized we had all the pieces in the company already, we just needed to tie it all together. UX FOR STARTUPS | 54 followers on LinkedIn | Consultoría y desarrollo de producto para startups. Unsurprisingly, most startups have very li… Has a lot of convincing information and also fun to read too! Check it out and start implementing UI/UX on your platform together with our team of dedicated … I like this book. {"userState":"UNSIGNED"} Your Startup’s Growth Potential. Geared toward start-ups and companies that want to act like them, it shows that you can provide your customers with an excellent user experience while keeping your time and money expenditures … .vas-checkbox-column.a-box{border:0}.vas-checkbox-container .vas-checkbox{margin-left:20px;top:40%;display:block!important}.vas-preferences-column{border-left:1px solid #ddd}.vas-preferences-container{border:0;padding:0 15px}.vas-checkbox-container-alert-on{border-color:red}#vas-preferences-button .a-button-text{font-size:16px}.shipToStoreRow{padding:10px 0}.shipToStoreRow .ship-to-store-ingress-button .a-box-inner{padding-right:1.6em}.shipToStoreRow .ship-to-store-ingress-button .a-icon-touch-link{top:1.3rem!important;margin-top:0!important}.shipToStoreRow .ship-to-store-ingress-button .ship-to-store-ingress-button-radio .ship-to-store-ingress-button-radio-content-container{display:flex}.shipToStoreRow .ship-to-store-ingress-button .ship-to-store-ingress-button-radio .ship-to-store-ingress-button-radio-content-container .ship-to-store-ingress-button-radio-content{flex:1}.shipToStoreRow .ship-to-store-ingress-button .ship-to-store-ingress-button-radio i{top:1.3rem!important}.shipToStoreRow .ship-to-store-ingress-button [data-a-input-name=ship-to-store-offer-selected]{padding-top:0;padding-bottom:0}.shipToStoreRow .ship-to-store-ingress-button.none .a-icon-touch-link{display:none}.shipToStoreRow .ship-to-store-ingress-button.disabled{pointer-events:none}.shipToStoreRow .ship-to-store-ingress-button.disabled .a-icon-touch-link{opacity:.5}.ship-to-store-ingress-header .ship-to-store-ingress-header-image{padding-right:.3em;margin-top:.25em}.ship-to-store-ingress-header .ship-to-store-ingress-header-primary-text{vertical-align:text-top}#ship-to-store-ingress-offered .ship-to-store-ingress-header-image{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='24' height='24' viewBox='0 0 24 24'%3E%3Cg fill='none'%3E%3Cpath 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fill='%23FFF'/%3E%3C/g%3E%3C/svg%3E")!important;background-repeat:no-repeat!important;background-position:top left!important;width:24px!important;height:24px!important}.ship-to-store-ingress-content{margin-right:0!important}.disabled .ship-to-store-ingress-button-radio-content-container,.disabled .ship-to-store-offer-img{opacity:.5}.ship-to-store-offer-img.in-store{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='22' height='15' viewBox='0 0 22 15'%3E%3Cg fill='none'%3E%3Cg style='stroke-width:2;stroke:%23111'%3E%3Crect x='1' y='1' width='20' height='4'/%3E%3Crect x='3' y='5' width='16' height='9'/%3E%3Cpath d='M11 4L11 14 11 4Z'/%3E%3C/g%3E%3C/g%3E%3C/svg%3E%0A")!important;background-repeat:no-repeat!important;background-position:top left!important;width:22px!important;height:15px!important}.ship-to-store-offer-img.at-home{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='25' height='16' viewBox='0 0 25 16'%3E%3Cstyle%3E.a%7Bstroke-width:2;stroke:%23111;%7D%3C/style%3E%3Cg fill='none'%3E%3Cg transform='translate(-617 -170)translate(360 66)translate(0 36)translate(1 0)translate(256 68)'%3E%3Cpath d='M17.9 1L22 5.8 24 7.4 24 12 20.7 12 20.7 12C20.7 10.8 19.7 9.8 18.5 9.8 17.3 9.8 16.3 10.8 16.3 12L8.7 12 8.7 12C8.7 10.8 7.7 9.8 6.5 9.8 5.3 9.8 4.3 10.8 4.3 12L1 12 1 1 17.9 1Z' class='a'/%3E%3Cpolygon points='16.3 3 19 6 14 6 14 3' fill='%23111'/%3E%3C/g%3E%3C/g%3E%3C/svg%3E%0A")!important;background-repeat:no-repeat!important;background-position:top left!important;width:25px!important;height:16px!important}.ship-to-store-offer-radio-button-mock-container{margin-right:.5rem!important}.ship-to-store-offer-radio-button-mock-container .ship-to-store-offer-radio-button-mock{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink' width='23' height='24' viewBox='0 0 23 24'%3E%3Cdefs%3E%3Ccircle cx='11.5' cy='11.5' 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10.6 9.3 10.4 9.5 10.2 9.5 10 9.5 9.7ZM6.9 6.1C6.9 6.4 7 6.6 7.1 6.7 7.3 6.9 7.5 7 7.8 7.1L7.8 5.1C7.5 5.2 7.3 5.3 7.2 5.5 7 5.7 6.9 5.9 6.9 6.1Z' fill='%23FFF'/%3E%3C/g%3E%3C/svg%3E%0A")!important;background-repeat:no-repeat!important;background-position:top left!important;width:16px!important;height:16px!important}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container{white-space:nowrap;width:65vw;max-width:255px;min-height:150px;position:relative}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-messaging-row{line-height:1.2!important}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-name{overflow:hidden}#ship-to-store-pdp-only-modal 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#ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-bundle-price-breakdown-service,#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-estimated-service-date,#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-stock-availability{white-space:normal}#ship-to-store-pdp-only-modal #ship-to-store-modal-image-container #ship-to-store-modal-image-text{position:absolute;width:100%;background:rgba(0,0,0,.5);color:#fff;padding:1em}#ship-to-store-pdp-only-modal .ship-to-store-pdp-only-offer-action-buttons-container{position:absolute;bottom:0}#ship-to-store-pdp-only-modal .ship-to-store-modal-accept-offer .a-button-text,#ship-to-store-pdp-only-modal .ship-to-store-modal-decline-offer .a-button-text{padding:1rem} The majority of the book is about research and testing. #preRegistration-container .a-icon{display:none}#preRegistration-container.inline-popup-link .a-checkbox{padding-right:4px}#preRegistration-container.inline-popup-link .a-checkbox-label{display:inline;padding-left:0}#preRegistration-container .preRegistration-popup-link{position:relative}#preRegistration-alert-container #preregistrationGiftingAlert{padding-left:4px}#preRegistration-alert-container #preregistrationQuantityAlert{padding-left:4px}#gifting-option-container{margin-bottom:0} background: url("https://images-na.ssl-images-amazon.com/images/G/01/amazonui/loading/loading-4x._V1_.gif") 50% 50% no-repeat; », RT @MC_UX: Me and all my devices. When recruiting, look for someone who is the right cultural fit, who ‘gets’ your company initiatives and has prior experience either out in the industry or via a … AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/914MtH7KMXL.js?AUIClients/GestaltDetailPageMobileWebMetaAsset'); Between the various ideas, the books talks about how to speed up things aka faster user research, faster design etc. (window.AmazonUIPageJS ? It's not only EXTREMELY useful for anyone interested in Lean UX and even UX in general. That is why it's essential for you as a founder or idea owner to understand the importance of User Experience and how to use it as a tool for the success of your company or … AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/11GgIcHABOL.js?AUIClients/DetailPageClimatePledgeFriendlyAssets&3MBUHn7h#287015-T1'); We’ve worked at, and with, aspiring startups and big enterprises, for … Top specialists at InternetDevels have prepared a list of benefits UI/UX design brings your startup website. .add-to-shopping-list-modal .atl-dropdown,.atl-dropdown-option,.truncate-to-one-line{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.add-to-shopping-list-modal{max-width:280px}.add-to-shopping-list-modal .atl-asin-title-max-height{max-height:3em}.add-to-shopping-list-modal .hide-overflow{overflow:hidden}.fresh #heroImageContainer #twister_feature_div{padding-top:1.8rem}.fresh #heroImageContainer #twister_feature_div .stacked-dimensions .dimension{margin-bottom:.5rem!important}.fresh #heroImageContainer #twister_feature_div .stacked-dimensions .dimension .dimension-info{padding-top:0;padding-bottom:0}.atfc-conflict-dialog{max-width:270px}.atfc-slot-conflict-dialog{max-width:330px}#availability_feature_div #fresh-exclusivity-info{padding-bottom:10px}#actionPanel.ap-fresh #ourprice_shippingmessage>span.a-size-base.a-color-base{display:inline-block}.mobile-fresh-price{padding-top:10px}#freshAddToCart #quantitySection #quantityText>table{width:auto;margin:initial}#freshAddToCart #quantitySection #quantityText>table td{padding:0}#freshAddToCart #quantitySection #quantityText label{font-weight:400;padding:0;margin-right:.5rem}#freshAddToCart #quantitySection #quantityText #quantityTextInput{width:9rem}#freshAddToCart #quantitySection #quantityText #quantityTextErrors{padding-left:.5rem}#nav-search-keywords{text-overflow:ellipsis}.freshATCChangeOver .a-changeover-inner{border-radius:25px;background:#232F3E;color:#FFF}#afx-atc-changeover{background-color:rgba(255,255,255,.6)}.freshATLChangeOver .a-changeover-inner{border-radius:25px;max-width:180px}.af-bpl-list-dash{width:15px}#fresh-returnless-refund-mob{margin-top:1.3rem!important}.fresh-rr-mob #fresh-returnless-refund-title-mob{vertical-align:middle;border-color:#adb1b8 #a2a6ac #8d9096;text-align:left;text-decoration:none;cursor:pointer;display:block;-webkit-tap-highlight-color:transparent;background:#f3f3f3;border-radius:.3rem;font-family:Arial,sans-serif}.fresh-rr-mob #fresh-returnless-refund-title-mob #fresh-returnless-refund-title-mob-text{font-size:1.6rem!important}.fresh-mob #fresh-returnless-refund-content-mob{vertical-align:middle;border-color:#adb1b8 #a2a6ac #8d9096;text-align:left;text-decoration:none;cursor:pointer;-webkit-tap-highlight-color:transparent;border-radius:.3rem;font-family:Arial,sans-serif;font-size:1.6rem!important;background:#fff}.fresh-mob #fresh-returnless-refund-title-mob:active{color:#e47911}#freshProductTitleGroup .tagLine{font-size:.7rem!important;color:#F90;line-height:1rem!important;text-align:left}#freshProductTitleGroup #logoByLine_feature_div .a-row .a-column.a-span6{padding-right:.6rem;padding-top:2%;padding-bottom:2%;margin-right:0;margin-left:5.5%;width:42.5%;text-align:right!important}#freshProductTitleGroup #logoByLine_feature_div .a-row .a-column.a-span6.a-span-last{float:left;border-left:.1rem solid #f90;margin-left:0rem;border-right:0rem}#freshProductTitleGroup #logoByLine_feature_div .a-row{margin-left:.9rem}#freshProductTitleGroup #logoByLine_feature_div .a-column.a-span6 img{height:3.1rem;width:9.8rem}#freshProductTitleGroup #logoByLine_feature_div::after{display:block;margin-top:1.2rem;margin-bottom:.3rem;border-top:.1rem #e7e7e7 solid;content:'';width:100%;position:relative;left:-3.6rem;padding-right:5rem}#freshProductTitleGroup #logoByLine{height:4rem}#freshProductTitleGroup .tagLine .a-column.a-span12{padding-top:.7rem}#freshProductTitleGroup #logoByLine_feature_div{text-align:center}#freshProductTitleGroup #logoByLine_feature_div.prestigeLogoByline{text-align:center;margin-left:2.2rem}#freshProductTitleGroup #brandByline_feature_div{margin-bottom:0rem}#freshProductTitleGroup .logoByLineApp{margin-right:2.2rem}#freshProductTitleGroup .title-expander:not(.unclamp){display:-webkit-box!important;-webkit-line-clamp:2!important;-webkit-box-orient:vertical!important;overflow:hidden!important;text-overflow:ellipsis!important;cursor:pointer}#freshProductTitleGroup #title.title-expander.unclamp{z-index:11;opacity:1;background:rgba(255,255,255,.9);box-shadow:0 .3rem .6rem #fafafa}#freshProductTitleGroup #expandTitleToggle{height:2rem;right:-2.5rem;bottom:0rem;position:absolute;display:inline-block;width:2rem;background-size:130px 20px}#freshProductTitleGroup #expandTitleEnclosure{position:relative;margin-bottom:0rem}#freshProductTitleGroup #title.title-expander.with-caret{padding-right:2.5rem!important}#freshProductTitleGroup #title.title-expander.unclamp{padding-right:2.5rem!important}#freshProductTitleGroup .title-expander i{display:none}#freshProductTitleGroup .with-caret #expandTitleToggle{background-image:url(https://m.media-amazon.com/images/G/01/AUIClients/FreshDetailPageMobileAssets-expand_icon_title_expander-d6d2d37d739af9e4c3f50ad296d056dec51d24f1._V2_.png)}#freshProductTitleGroup .unclamp #expandTitleToggle{background-image:url(https://m.media-amazon.com/images/G/01/AUIClients/FreshDetailPageMobileAssets-collapse_icon_title_expander-309bc5f11da90964d76ae1fd0ccc714f2979b181._V2_.png)}#fresh-add-on-details-link{color:#0066c0;font-size:1.1rem;line-height:1.5} Therefore, you might face a UX design challenge. #designsystem #ux https://t.co/EW8tkeD0e5 », While taking the uber in delhi, I asked the driver - which is better uber or Ola (India’s local version of uber). The book offers practical advice for validating all that you need towards building a product. .qs-widget-container{font-family:"Amazon Ember",Arial,sans-serif!important;line-height:19px!important}.qs-widget-checkbox-hidden:active+.qs-widget-container{visibility:hidden}.qs-widget-checkbox-hidden:active+.qs-widget-container>.qs-widget-spinner{visibility:visible}.qs-widget-hidden{visibility:hidden}.qs-widget-visible{visibility:visible}.qs-widget-spinner{position:absolute}.qs-widget-table{border-collapse:collapse;table-layout:auto;margin:0!important;border:0;width:auto}.qs-widget-footer-container{border:0;padding:0;text-align:left}.qs-widget-price{font-weight:700}.qs-widget-bottom-sheet-container{font-family:"Amazon 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.a-icon-checkmark-inverse{display:none}#view-360-icon-wrapper{width:47px;height:47px;float:right;z-index:10;position:relative;top:-60px;left:7.5px}#view-360-icon{width:32px;height:32px;margin:7.5px 7.5px;background-image:url(${greyIcon360URL});background-size:32px 32px}#zoom-360{position:absolute}#immersive-main li.a-carousel-card{width:100%}#immersive-main form.a-carousel-state{display:none}#immersive-main div.image-wrapper{display:table;width:100%;height:100%;padding:0 10px;-webkit-backface-visibility:hidden}#immersive-main div.a-image-wrapper{display:table-cell;vertical-align:middle}#immersive-main ol.a-carousel{width:100%}#immersive-mini li.a-carousel-card{width:46px!important;border:2px solid #fff;margin-left:0!important}#immersive-mini li.a-carousel-card.selected{border:2px solid orange}#immersive-mini{text-align:left!important;margin-left:0!important}#immersive-mini form.a-carousel-state{display:none}#immersive-mini div.image-wrapper{display:table;width:100%;height:100%;padding:0 0;-webkit-backface-visibility:hidden}#immersive-mini div.a-image-wrapper{width:46px;height:46px;display:table-cell;vertical-align:middle}#immersive-mini .a-carousel-viewport,#immersive-mini.a-carousel-container{min-height:50px}#immersive-mini ol.a-carousel{width:100%}#zoom-changeover .a-changeover-inner{left:57%!important}.mini_carousel{height:46px}.mini_carousel img{max-height:46px}.a-carousel-display-single .a-carousel-viewport{height:100%!important}#immersive-image-back{z-index:1000;position:absolute;left:13px;margin-top:13px;width:auto;border:1px solid rgba(0,0,0,.17);background:rgba(255,255,255,.5)}#immersive-image-back span.a-button-inner{background:0 0}#immersive-image-back-text{color:#4b4b4b}.immersive-view-gallery .a-secondary-view-inner{padding:0 2px 0 2px}#imageBlock_feature_div.inview-resize-image #image-block-row{-webkit-clip-path:inset(0 -10px 0 -10px);clip-path:inset(0 -10px 0 -10px)}.inview-resize-image #image-block{width:100vw;-webkit-transform-origin:center top;transform-origin:center top;-webkit-backface-visibility:hidden;backface-visibility:hidden;-webkit-transform:translateZ(0);transform:translateZ(0)}.inview-resize-image #image-block.transition{-webkit-transition:transform 20ms linear;transition:transform 20ms linear}#imageBlock_feature_div.inview-resize-image .fixed{position:fixed;top:0}.video-immersive-view-gallery .a-secondary-view-inner{padding:0}.vse-video-element .airy-player-container{z-index:-1}.video-data-wrapper[data-weblab-name=VSE_DP_IMAGE_BLOCK_MOBILE_IOS_137053] .vse-video-element .slate-image-table-cell{background-color:#000}.video-ingress,.video-ingress .vse-video-element{position:relative}.video-ingress .video-count{position:absolute;top:15px;right:11px;display:inline-block;background-color:rgba(0,0,0,.6);vertical-align:text-top;color:#FFF;padding:1px 10px}.vse-video-element .slate-image-table-cell img{vertical-align:middle}.image-size-wrapper #main-image{left:0!important;opacity:1}#single-image-block div.a-image-wrapper{display:table;width:100%;height:100%;padding:0 10px;-webkit-backface-visibility:hidden}#single-image-block div.image-wrapper{display:table-cell;vertical-align:middle}#image-block-360 .a-button-focus{border-color:#adb1b8 #a2a6ac #8d9096;box-shadow:none;-webkit-box-shadow:none}#image-block a:focus{outline:0 none}#image-block li.a-carousel-card{height:100%;width:100%}#image-block form.a-carousel-state{display:none}#image-block div.a-image-wrapper,div.video-table{display:table;width:100%;height:100%;padding:0 10px;-webkit-backface-visibility:hidden}#image-block div.image-wrapper,div.video-table-cell{display:table-cell;vertical-align:middle}#loadingImages{text-align:center!important;display:block;line-height:.6!important;height:10px}#image-block-pagination-dots.increaseSize{display:none}#image-block ol.a-carousel{width:100%}.image-size-wrapper #main-image.imageLeft0{left:0}.image-size-wrapper #main-image.imageLeft25{left:25px}#image-block div.video-wrapper img{margin-left:auto;margin-right:auto}#immersive-main .video-table{padding-top:65px}ul.a-pagination.a-dots .a-dot-video,ul.a-pagination.a-dots .a-dot-video.a-selected{background:0 0;border-bottom:.5rem solid transparent;border-left:.9rem solid #949494;border-right:0;border-top:.5rem solid transparent;-webkit-border-radius:0;border-radius:0;height:0;width:0}ul.a-pagination.a-dots{height:10px}ul.a-pagination.a-dots .a-dot-video:not(.a-selected):after{border-bottom:.3rem solid transparent;border-left:.6rem solid #f3f3f3;border-right:0;border-top:.3rem solid transparent;-webkit-border-radius:0;border-radius:0;content:"";height:0;left:-.8rem;position:absolute;top:-.3rem;width:0}div.airy-player-container{width:100%;height:100%;position:relative;overflow:hidden}div.airy-player-container .image-size-wrapper .image-inner-container{width:100%;height:100%}div.airy-player-container .airy-play-hint{visibility:hidden!important}div.airy-player-container .slate-image-table{display:table;width:100%;height:100%}div.airy-player-container .slate-image-table-cell{display:table-cell;vertical-align:middle}.product-xray-hotspot{width:15px!important;height:15px!important;-webkit-border-radius:15px;-moz-border-radius:15px;border-radius:15px;-webkit-box-shadow:0 3px 2px rgba(0,0,0,.3);-moz-box-shadow:0 3px 2px rgba(0,0,0,.3);box-shadow:0 3px 2px rgba(0,0,0,.3);background:#FF8F00;padding:1px;border:solid #fff 2px;text-decoration:none;position:absolute;z-index:250}.product-xray-hotspot:hover{width:21px!important;height:21px!important}.product-xray-hotspots-container{display:none;top:0;left:0;z-index:-100;position:absolute;height:100%;width:100%}.product-xray-desc-container{display:none;position:absolute;z-index:250;text-align:left;background-color:#fff;opacity:.9;padding:4px;bottom:0;width:100vw}.product-xray-desc-title{padding-left:4px}.product-xray-desc-text{opacity:.9;padding:4px}.product-xray-desc-media{z-index:250}#product-xray-icon{top:10px;right:10px;width:24px!important;height:24px!important;-webkit-border-radius:15px;-moz-border-radius:15px;border-radius:15px;-webkit-box-shadow:0 3px 2px rgba(0,0,0,.3);-moz-box-shadow:0 3px 2px rgba(0,0,0,.3);box-shadow:0 3px 2px rgba(0,0,0,.3);background:#FF8F00;padding:1px;border:solid #fff 2px;text-decoration:none;color:#fff;position:absolute}@media screen and (-ms-high-contrast:active),(-ms-high-contrast:none){#main-image{max-width:85vw;width:auto}}.image-block-display-flex{display:flex;align-items:center;justify-content:center} AmazonUIPageJS : P).when('gestaltCustomizableProductDetailPage').execute(function(){ background: url("https://images-na.ssl-images-amazon.com/images/G/01/amazonui/loading/loading-4x._V1_.gif") center center no-repeat; Read "UX for Lean Startups Faster, Smarter User Experience Research and Design" by Laura Klein available from Rakuten Kobo. Reviewed in the United States on May 9, 2017, Great for laymen and startup people in general - not experienced UX designers. * Copyright 2013 jQuery Foundation and other contributors Licensed MIT */.ask-autocomplete{position:relative;top:0;left:0;cursor:default}.ask-autocomplete-menu{list-style:none;padding:0;margin:0;display:block;outline:0;border-radius:.3rem;position:relative}.ask-autocomplete-menu .ask-autocomplete-menu-item{margin:0;padding:0;width:100%;list-style:none}.ask-autocomplete-menu .ask-autocomplete-menu-item a{text-decoration:none;display:block;padding:1px 10px;line-height:2;min-height:0;font-weight:400}.ask-autocomplete-menu .ask-autocomplete-menu-item a.ask-autocomplete-state-active,.ask-autocomplete-menu .ask-autocomplete-menu-item a.ask-autocomplete-state-focus{font-weight:400;margin:0;background:#eee}.ask-autocomplete-menu-item-first{padding-top:10px!important}.ask-autocomplete-menu-item-last{padding-bottom:10px!important}.ask-autocomplete-menu .ask-state-disabled{font-weight:400;line-height:1.5}.ask-autocomplete-menu .ask-state-disabled a{cursor:default}.ask-autocomplete-widget{font-family:'Amazon Ember';font-size:1.1em}.ask-autocomplete-widget .ask-autocomplete-widget{font-size:1em}.ask-autocomplete-widget input,.ask-autocomplete-widget select,.ask-autocomplete-widget-content{border:1px solid #ddd;color:#333}.ask-autocomplete-widget-content a{color:#333}.ask-autocomplete-state-active a{color:#eb8f00;text-decoration:none} They are building... RNO1. For anyone working on a startup or even just in general working in web development. AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/31Q4RNPCjTL.js?AUIClients/MonthlyPaymentsDetailPageAssets&X6KuZNYM#mobile.us.209620-T1'); It goes to show that design+Dev #collaboration can transcend boundaries when both aim towards great user experience. How better #ux helps win in the markets! What we didn't have was a way to prove that people wanted the ideas. #multiple-dfl-offers{border-radius:.3rem;border-color:#adb1b8 #a2a6ac #8d9096;border-style:solid;border-width:.1rem;position:relative;width:100%;padding:1rem 2.7rem 1rem 1rem}#multiple-dfl-offers .dfl-arrow{position:absolute;top:50%;right:16px;margin-top:-5.5px}#multiple-dfl-offers .currencyINR{background-position-x:0}#multiple-dfl-offers .dfl-widget.dfl-primary-peak-offer{height:60px}.dfl-primary-peak-offer{margin-left:45px;margin-right:10px}.dfl-primary-peak-offer.dfl-offer-content{height:40px;overflow:hidden}.dfl-special-offer{color:#b12704;font-weight:700}#dfl-more-offers{color:#0066c0;white-space:nowrap}.dfl-offer-footer{color:#0066c0;white-space:nowrap} .heartsSheetImageContainer{overflow:auto;height:90px;white-space:nowrap}.lolVerticalScroll{overflow:auto;width:100%}.lolVerticalScrollHeight{height:280px}.lolVerticalScrollHeightSmall{height:120px}.heartsItemImageContainers{display:inline-block}.heartsListInfoBox{display:inline-block;margin-right:5px;vertical-align:top}.heartsUnderlineLink{border-bottom:#7ed8e4 2px solid;max-width:80%}.heartsDefaultListName{max-width:100%;text-overflow:ellipsis;display:inline-block;overflow:hidden}.heartsListNameEllipsis{overflow:hidden!important;text-overflow:ellipsis;display:block;white-space:nowrap;max-width:150px}.heartsNoMarginTextSeparator{margin:0}.heartsTextItemRow{padding-top:18px;text-align:center;overflow:hidden;text-overflow:ellipsis}.heartsTextItemContainer{vertical-align:bottom;width:75px;height:80px}.heartsSeeMoreItemsLink{width:120px!important} a.sh-wrap{border:none;outline:0;background:0 0;color:inherit;text-decoration:none}a.sh-wrap:active,a.sh-wrap:hover,a.sh-wrap:link,a.sh-wrap:visited{border:none;outline:0;color:inherit;text-decoration:none}button.sh-wrap{padding:0;border:none;outline:0;background:0 0;color:inherit;font-family:inherit;font-size:inherit;line-height:inherit}.sh-wrap{display:block}.sh-wrap.sh-option-inline{display:inline-block}body.sh-option-no-scroll{height:100%;overflow:hidden}.sh-price{color:#b12704}.sh-list-horizontal{*zoom:1}.sh-list-horizontal:after{content:"";display:block;clear:both;height:0}.sh-list-horizontal,.sh-list-horizontal-row,.sh-list-vertical{list-style:none;color:inherit;margin-top:0;margin-right:0;margin-left:0}.sh-list-horizontal li,.sh-list-horizontal-row li,.sh-list-vertical li{list-style:none}.sh-list-horizontal li{float:left}.sh-list-horizontal-row{display:table;border-collapse:collapse;width:100%}.sh-list-horizontal-row li{display:table-cell}.sh-option-addition.sh-list-horizontal-row.a-button-toggle-group,.sh-option-addition.sh-list-horizontal.a-button-toggle-group{font-size:1.5rem}.sh-option-addition.sh-list-horizontal li,.sh-option-addition.sh-list-horizontal-row li{vertical-align:middle}.sh-option-addition.sh-list-horizontal li+li,.sh-option-addition.sh-list-horizontal-row li+li{position:relative;padding-left:1.5em}.sh-option-addition.sh-list-horizontal li+li:before,.sh-option-addition.sh-list-horizontal-row li+li:before{content:"+";position:absolute;left:0;width:1.5em;text-align:center}.sh-option-addition.sh-list-horizontal-row{width:auto}.sh-option-addition.sh-list-horizontal-row li+li:before{top:50%;line-height:0}.sh-option-addition.sh-option-addition-wide.sh-list-horizontal li+li,.sh-option-addition.sh-option-addition-wide.sh-list-horizontal-row li+li{padding-left:3em}.sh-option-addition.sh-option-addition-wide.sh-list-horizontal li+li:before,.sh-option-addition.sh-option-addition-wide.sh-list-horizontal-row li+li:before{width:3em}.sh-carousel-devices-container{margin-bottom:1.3rem}.sh-a-container .sh-carousel-devices-container{margin-bottom:1.3rem}.sh-carousel-devices-container.sh-option-size-small .sh-carousel-devices-device{width:12rem}.sh-carousel-devices-container.sh-option-size-small .sh-carousel-devices-device .sh-img{height:8rem}.sh-carousel-devices-device{text-align:center;overflow:visible;width:15rem}.sh-carousel-devices-device .sh-form{margin-top:.9rem}.sh-carousel-devices-device .sh-btn{margin-bottom:.3rem}.sh-carousel-devices-device .sh-btn.a-button-icon .a-icon{display:none}.sh-carousel-devices-device .sh-btn.a-button-icon .a-button-text{position:static;z-index:auto;text-align:center;padding-left:1.7rem;padding-right:1.7rem}.sh-carousel-devices-device .sh-img{height:15rem;margin-bottom:.5rem}.sh-carousel-devices-device .sh-title{display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.sh-carousel-devices-device .sh-price-offers,.sh-carousel-devices-device .sh-title,.sh-carousel-devices-device p.sh-price{display:block;margin:0;font-size:1.3rem;line-height:1.4}.sh-carousel-devices-container.a-carousel-transition-none li.sh-carousel-devices-device:last-child{margin-right:1.4rem}.sh-certified-badge{color:#fff;margin-bottom:1.3rem}.sh-certified-badge-header{padding:.3em .5rem .3em .9rem;float:left;font-size:1.1rem;line-height:1;background:#2f2f2f;margin-bottom:-.1em;position:relative;max-width:80%;max-width:calc(100% - 1em)}.sh-certified-badge-header:after{content:"";display:block;position:absolute;height:0;width:.1em;top:0;right:-1em;border-color:#2f2f2f transparent;border-style:solid;border-width:0 1em 1.7em 0}.sh-certified-badge-header .sh-title{display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.sh-certified-badge-body{display:table;width:100%;padding:.9rem;background:#2f2f2f;position:relative}.sh-certified-badge-body .sh-img{max-height:4.2rem}.sh-certified-badge-wwa{display:table-cell;padding-right:1.3rem;vertical-align:top}.sh-certified-badge-wwa{width:66.6667%}.sh-certified-badge-demo{display:table-cell;position:relative;vertical-align:top;text-align:center}.sh-certified-badge-demo .sh-img{box-sizing:content-box;max-width:4.2rem;padding:0 1.3rem}.sh-certified-badge-demo .sh-text{display:block;position:absolute;bottom:0;width:100%;font-size:1.3rem;line-height:1;color:#45d9ff;background-color:#2f2f2f;background-color:rgba(47,47,47,.5);display:block;overflow:hidden;text-overflow:ellipsis;text-overflow:-o-ellipsis-lastline;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;max-height:3.9rem}.sh-certified-personalized-badge{margin-bottom:1.3rem}.sh-certified-personalized-badge-body{display:table;width:100%;padding:15px 0 15px 0;position:relative}.sh-certified-personalized-badge-wwa{padding-right:.9rem;width:32px;display:table-cell;vertical-align:top}.sh-certified-personalized-badge-wwa .sh-img{width:32px;min-width:32px;height:32px;vertical-align:top}.sh-certified-personalized-badge-description{display:table-cell;vertical-align:middle;line-height:1.3;max-width:460px;letter-spacing:0}.sh-certified-personalized-badge-description-text{font-size:1.5rem}.sh-certified-personalized-badge-header{font-size:1.5rem}#sh-certified-personalized-badge-popover-trigger{text-decoration:none;color:#767676}#sh-certified-personalized-badge-popover-trigger i{vertical-align:middle;margin-top:0;margin-bottom:0}.sh-certified-personalized-badge-popover{padding:15px 15px 11px 15px;min-width:300px;max-width:400px}.sh-badge-v2{margin-bottom:1.3rem}.sh-badge-v2-content{padding:1.7rem .9rem}.sh-badge-v2-description{display:table-cell;vertical-align:middle;line-height:1.3;letter-spacing:0}.sh-badge-v2-description-text{font-size:1.5rem}.sh-badge-v2-header{font-size:1.1rem;color:#666}.sh-badge-v2-wwa{width:3.2rem;margin-right:.9rem;vertical-align:top}.sh-badge-v2-wwa .sh-badge-v2-img{width:3.2rem;vertical-align:top}.sh-badge-v2-body{display:table;position:relative}.sh-badge-v2-row-border{border-bottom:1px solid #ddd}.sh-badge-v2-item-row{display:table-row}.sh-badge-v2-checkbox-div{display:table-cell;min-width:4.8rem;position:relative}.sh-badge-v2-textbox-div{display:table-cell;border-left:1px solid #ddd;padding:1.3rem;width:100%}.sh-badge-v2-checkbox{height:100%;position:absolute!important;left:0;right:0}.sh-badge-v2-checkbox .a-icon{top:0!important;bottom:0;left:0!important;right:0;margin:auto!important}#sh-badge-v2-expander-content{padding:0}.sh-badge-v2-price-atc{padding:1.3rem}.sh-badge-v2-expander-box{margin-top:-.1rem;border-radius:0;border-top:0;border-bottom:0}.sh-badge-v2-atc-img-list{display:table}.sh-badge-v2-atc-img-list-item{margin-right:0!important}.sh-badge-v2-atc-img-list-item-content,.sh-badge-v2-selection-preview{height:6rem}.sh-badge-v2-atc-img{margin:auto;position:absolute;max-width:100%;max-height:100%;top:0;bottom:0;left:0;right:0}.sh-badge-v2-atc-img-list-item-container:before{padding-bottom:100%;display:block;content:"";height:0}.sh-badge-v2-flex-center{display:-webkit-flex!important;display:flex!important;-webkit-align-items:center;align-items:center}.sh-badge-v2-img-list-separator{font-size:2rem;margin:0 .5rem}.sh-badge-v2-atc-img-list-item-container{width:6rem}.sh-badge-v2-atc-img-list-item:last-child .sh-badge-v2-img-list-separator{display:none;visibility:hidden}.sh-badge-v2-atc-select-products-msg{text-align:center;position:relative;top:2.5rem}.sh-badge-v2-expander-heading-price{color:#b12704}.sh-badge-v2-product-title{display:block;overflow:hidden;text-overflow:ellipsis;text-overflow:-o-ellipsis-lastline;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical}.sh-badge-v2-atc-form{margin-bottom:0}.sh-dp-list-more-thumbnails{list-style:none;color:inherit;margin-top:0;margin-right:0;margin-left:0}.sh-dp-list-more-thumbnails li{list-style:none}#sh-dp-list-more-thumbnails-wrap{overflow:hidden}.sh-dp-list-more-thumbnails{position:relative;max-width:100%;width:10.9rem;height:5.1rem;overflow:hidden;font-size:0}.sh-dp-list-more-thumbnails li{display:inline-block;margin:0 .9rem 1.3rem 0}.sh-dp-list-more-thumbnails li.sh-dp-list-more-item{position:absolute;top:0;right:0;margin-right:0}.sh-dp-list-more-thumbnails .a-button-inner,.sh-dp-list-more-thumbnails .a-button-text{padding:0}.sh-dp-list-more-thumbnails .sh-btn{width:5rem;height:5rem;margin:0;padding:.4rem}.sh-dp-list-more-thumbnails .sh-btn .sh-img,.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .sh-btn-inner{width:100%;height:100%;margin:0}.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .a-button-inner,.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .a-button-text{height:100%;background:0 0}.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .sh-btn-inner{display:table;font-size:1.3rem;line-height:1.2;overflow:hidden;color:#0066c0}.sh-dp-list-more-thumbnails .sh-btn.sh-option-inline .sh-text{display:table-cell;vertical-align:middle}.sh-dp-list-more-thumbnails.sh-option-length-1{max-width:10.9rem}.sh-dp-list-more-thumbnails.sh-option-length-2{max-width:16.8rem}.sh-dp-list-more-thumbnails.sh-option-length-3{max-width:22.7rem}.sh-dp-list-more-thumbnails.sh-option-length-4{max-width:28.6rem}.sh-dp-list-more-thumbnails.sh-option-length-5{max-width:34.5rem}.sh-dp-list-more-thumbnails.sh-option-length-6{max-width:40.4rem}.sh-dp-list-more-thumbnails.sh-option-length-7{max-width:46.3rem}.sh-dp-list-more-thumbnails.sh-option-length-8{max-width:52.2rem}.sh-dp-list-more-thumbnails.sh-option-length-9{max-width:58.1rem}.sh-dp-list-more-thumbnails.sh-option-length-10{max-width:64rem}@media only screen and (min-width:240px){.sh-dp-list-more-thumbnails{width:16.8rem}}@media only screen and (min-width:299px){.sh-dp-list-more-thumbnails{width:22.7rem}}@media only screen and (min-width:359px){.sh-dp-list-more-thumbnails{width:28.6rem}}@media only screen and (min-width:417px){.sh-dp-list-more-thumbnails{width:34.5rem}}@media only screen and (min-width:476px){.sh-dp-list-more-thumbnails{width:40.4rem}}@media only screen and (min-width:535px){.sh-dp-list-more-thumbnails{width:46.3rem}}@media only screen and (min-width:594px){.sh-dp-list-more-thumbnails{width:52.2rem}}@media only screen and (min-width:653px){.sh-dp-list-more-thumbnails{width:58.1rem}}@media only screen and (min-width:712px){.sh-dp-list-more-thumbnails{width:64rem}}.sh-dp-alert{display:table;margin-bottom:1.3rem}.sh-dp-alert-icon{display:table-cell}.sh-dp-alert-body{display:table-cell;padding-left:1.3rem}.sh-skin-dark{background:#2f2f2f;color:#fff}.sh-skin-dark hr{border-color:#e7e7e7}.sh-skin-dark li{color:#fff}.sh-skin-dark a{color:#45d9ff}.sh-skin-dark a:active,.sh-skin-dark a:hover,.sh-skin-dark a:link,.sh-skin-dark a:visited{color:#45d9ff}.sh-dp-requirements .sh-touch-link>.a-box-inner{padding-left:3.8rem;text-align:center}.sh-dp-required-devices .sh-heading{margin-bottom:.9rem;text-align:center}.sh-dp-required-devices .sh-list-horizontal-row{margin:0 auto}.sh-dp-required-devices .sh-list-horizontal-row .sh-img{max-height:7.2rem;max-width:7.2rem}.sh-dp-why-hub{border:0}.sh-dp-why-hub .sh-img{max-height:21.6rem}.sh-dp-why-hub .sh-link{text-decoration:none}.sh-dp-why-hub .sh-link:active,.sh-dp-why-hub .sh-link:hover,.sh-dp-why-hub .sh-link:link,.sh-dp-why-hub .sh-link:visited{text-decoration:none}.sh-dp-or-for-sonar{margin-top:.9rem;margin-bottom:.9rem}.sh-dp-or-for-sonar .sh-heading{text-align:center}.sh-dp-recommendations{margin-top:1.3rem}.sh-dp-recommendations .sh-heading{margin-bottom:1.3rem}.sh-dp-recommendations hr{margin-top:1.3rem}.sh-dp-recommendations .sh-carousel-devices-device{text-align:left}.sh-dp-more-details-video{overflow:hidden}.sh-dp-more-details-video .sh-video{display:block;max-width:100%;object-fit:cover;background:0 0}.sh-dp-more-details-body{border:0;border-radius:0;background-clip:padding-box;background:0 0}.sh-dp-more-details-body .sh-divider,.sh-dp-more-details-body .sh-img{margin-bottom:1.3rem}.sh-dp-more-details-body .sh-img{max-height:5.04rem}.sh-dp-more-details-body .sh-link{text-decoration:none}.sh-dp-more-details-body .sh-link:active,.sh-dp-more-details-body .sh-link:hover,.sh-dp-more-details-body .sh-link:link,.sh-dp-more-details-body .sh-link:visited{text-decoration:none}.sh-dp-not-certified{background:#f6f6f6}.sh-dp-not-certified .sh-trigger{display:block;margin-top:.5rem;font-size:1.3rem;line-height:1}.sh-dp-not-certified .sh-dp-alert{margin-bottom:2.1rem} The problem of your future users. It’s a great read for anyone, even if you don’t work at a startup. .amazon-lists-hearts-sample-css{max-width:100%;text-overflow:ellipsis;display:aok-inline-block;overflow:hidden}.amazon-lists-flyout-error-container,.amazon-lists-heart-container,.amazon-lists-popup-error-container{background-color:#fff;z-index:2;text-align:left}.amazon-lists-heart-container{width:34px;height:34px;border-radius:34px;border:#eee solid 1px;visibility:hidden;opacity:0;transition:opacity .1s ease-in}.amazon-lists-empty-heart,.amazon-lists-filled-heart{position:absolute;top:7px;bottom:7px;left:5px}.amazon-lists-empty-heart::before,.amazon-lists-filled-heart::before{content:'';position:absolute;top:-14px;left:-12px;width:48px;height:48px}.amazon-lists-popup-error-container{opacity:.95;top:0;border-radius:0;margin-left:0}.amazon-lists-flyout-error-container{opacity:.95}.amazon-lists-flyout-error-container div{overflow:hidden;text-overflow:ellipsis}.amazon-lists-heart-icon-container{position:absolute;width:34px;height:34px}.amazon-lists-heart-flyout{margin-left:34px;margin-right:17px;padding-top:5px;overflow:hidden;text-overflow:ellipsis}.amazon-lists-heart-flyout-text{color:#111;font-size:12px}.amazon-lists-heart-list-name-underline{text-decoration:underline}.amazon-lists-heart-button{width:100%;height:100%;background:0 0;border:0;padding:0;outline:0}.amazon-lists-heart-button .amazon-lists-empty-heart,.amazon-lists-heart-button .amazon-lists-filled-heart{visibility:hidden}.amazon-lists-heart-button[aria-checked=true] .amazon-lists-filled-heart{visibility:visible}.amazon-lists-heart-button[aria-checked=false] .amazon-lists-empty-heart{visibility:visible}.amazon-lists-heart-container-search-list-view{position:absolute;bottom:8px;left:8px}.amazon-lists-heart-container-search-grid-view{position:absolute;bottom:8px;left:8px}

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December 2, 2020

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